Brian Tomlinson

I'm responsible for the development of a cross-competence team of marketers. Our objective: develop digital marketing best practices to help drive efficiency, performance, and alignment by enabling international markets with data, training and technology, allowing them to better drive business results and improve marketing efficiency.

► Key Projects:

• Digital Customer Experience Platform - Sprinklr - vendor selection negotiations. Launch and rollout of the Sprinklr platform as a central tool for social media, listening and content management.

- Focus on ensuring platform adoption and further scaling throughout the organization.

• Development of Digital International team

- Supports the operationalization and governance of common best practices and tools to enhance international digital marketing and drive business results.

- Enable international digital marketing managers through the development of internal best practices through virtual workshops, templates and resources

- Close collaboration with IT product owners, legal, C-Suite, countries and marketing experts to support corporate objectives

• Social Intranet - conceptualization, vendor selection and negotiations for a social intranet solution.

- Project management and planning

► Additional responsibilities:

• Establishing operational processes and creating clarity of roles and responsibilities, and defining workflows.

• Budgeting

• Explore new practices and technologies that will improve and optimize the digital marketing department's performance

• Technical and strategic improvement of the current internal communication platform

• Product marketing for B2B SaaS products within the E&V network

• GTM strategy and planning,

• Content ideation, messaging and continued product communication (Video, blog, email marketing)

• Responsible for the continuing development of learning culture within the department

• Liaison with legal department around marketing topics related to GDPR

• Team responsibility: 11

• Led a team of eleven across PR, Internal Communications, Digital Communications and Social Media

• Developed and implements policies, processes and standards to enhance the efficiency of the communications department.

• Implemented new digital formats such as CEO video messages and Virtual town halls

• Assisted executive leadership in developing webinars and external communication initiatives

• Drove a global internal communications survey to improve future communication initiatives

• Increased internal communications satisfaction by 37% in the course of 3 monthsHelped drive increase in internal communications satisfaction

I facilitate a number of peer groups for modern leaders who want to use networking and learning as tools for self improvement while making business and the world a better place. The groups are meant to give digital experts direct access to a specialized international network of like-minded digital professionals. We're a network of people who

- Care about results and the journey

- Connect on a deeper level with peers, building relationships that last a lifetime

- Are willing to work with complexity without simplifying it

- Work with meaning and purpose over personal gains Our Hamburg groups currently consist of:

- Digital Strategy

- Future Workplace

- Automation & Robotics

- CMS Experts