Caitlin J.

Partnered with small to medium businesses to craft cohesive brand identities, including logo design, visual systems, and brand collateral. Led end-to-end website projects, delivering intuitive, visually engaging sites that improved user experience and supported business goals. Strategised and implemented social media campaigns, resulting in a 30%+ increase in engagement and stronger brand-consumer connection.

Led the design team at Antimony Studio, overseeing projects from concept to delivery while maintaining creative direction and quality. Managed full-scope brand development, guiding clients from initial strategy and ideation through to final implementation across print and digital. Worked closelywith clients to identify key business pain points, delivering strategic, design-led solutions that aligned with their goals and enhanced brand impact.

Designed engaging EDM flows and campaigns in Figma, tailored to each client's brief and brand identity. Built and implemented responsive email designs using HubSpot and Klaviyo, ensuring seamless functionality across devices and platforms.