Description

Copywriter, brand strategist, writing coach and all-round language enthusiast.

I've been an entrepreneur for 7 years and a freelance copywriter for over 4. Before that I was taming the toughest teenagers in the land as a senior English teacher, pastoral manager and examiner.

For over 20 years, I've honed my skills in teaching, studying and crafting the finer points of the English language. I write compelling words for businesses and empower professionals to create their own, through insightful brand strategy, creative messaging and quality CPD.

As a B2B copywriter I bring an outsider's perspective to your business – a set of fresh eyes and clear understanding of what your audience needs to know. Sectors include (but aren't limited to) SaaS, tech, education and professional services.

Copywriting services

• Brand strategy

• Tone of voice

• Brand voice writing/core messaging

• Taglines

• Website copy

• Content planning

• Thought leadership

Copywriting training

I provide CPD training days and workshops in the following areas:

• Building creative confidence

• Writing for an online audience

• Effective thought leadership writing

• How to be engaging

• How to develop your tone of voice

• Applying tone of voice guidelines in practice

Portfolio clippings.me/cleanslate

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

https://cleanslatecopywriting.co.uk/
Consultant Copywriter
PRESS AND MEDIA
September 2018 - Today (7 years and 9 months)
Bognor Regis, UK
Helping SMEs connect with their ideal customer by writing them creative, effective comms in their unique tone of voice. Delivering brand strategy, tone of voice guidelines, website copy and thought leadership content.

Training business owners and marketers to improve their written communication through better technique and writing strategies, in workshops and CPD days.

By working with me, you'll engage your audience and grow.
Let's find the words that showcase your unique value.
Pearson
GCSE Examiner
EDUCATION AND E-LEARNING
May 2017 - August 2020 (3 years and 3 months)
GCSE Examiner for English Language and English Literature and Pearson Test of English. Home based.
• High levels of accuracy
• Strict time and workload management, working to tight deadlines
• Thorough knowledge of subject specification and content
Bersted Learning
English Tutor
September 2016 - March 2020 (3 years and 6 months)
Bognor Regis, UK
Bersted Learning provides personalised, professional tuition to both Primary and Secondary age students KS2-KS5 and adults. We have years of experience in mainstream and specialist settings. From SATs to A Levels, study skills and revision, we have your Literacy, English Language and Literature exams covered. If you require extra support for SEN, we are experienced in a range of needs, with specialist training in autism and dyslexia teaching.

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Bachelor's Degree in English
University of Leicester
2001
Bachelor's degree, English.
Leadership Training
Hampshire County Council
2016
Leadership Training

Check out Catherine's education

Copywriter

Catherine Jones

Writing coach, brand strategist & copywriter.

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