Charbel Geagea

Supported HelloFresh, United Arab Emirates National Orchestra (UAENO), Factory People and more delivering creative campaigns, multilingual localisation and cross-channel content.

Pioneered disruptive copy and content for OOH, Guerrilla Marketing, Social Media, Performance and CRM marketing campaigns, including for the 'Play it by TIER' summer campaign. Owned Tier Mobility concept marketing campaigns for the entirety of 2023, creating copy and content for CRM and product marketing channels, with localisation into 16 different languages. Created a consistent brand Tone of Voice across content productions and channels that resonated with both the corporate and consumer sectors. Project managed the introduction of User Experience (UX) into the brand offering, including the creation of on-brand copy for the Tier Mobility App that was effective and transparent. Successfully established Tier's first localisation process, pitching on the value-add of localised copy and content for local and regional audiences that ensures maximum audience engagement. Reinvented the localisation process that resulted in a significant budgetary saving. Generated the copy TIER products promoted in the Qatar World Cup, creating storytelling content that resonated with consumer audiences.

Authored digital scripts that accelerated reach rate to 70% and engagement to 8% for top branded films, including 2nd Sun, La Belle Epoque and Away to. Created the Tone of Voice of brands as a key part of relaunches and new brand go-to-market projects. Inspired the marketing production team through the generation of on-brand content. Functioned as an Agency Producer for a major brand reinvention photoshoot, leading artists, contributors, the production team, and post-production editing. Exceeded KPIs to drive Late Knights to 1 million+ views and captured 8k new subscribers. Generated the Digital Content Strategy for top brands, including for the launch and growth of Factory People's Summer Venue Isole, the latter in a hybrid physical and online experience. Launched a new Reactive Social Media Strategy that took sector insight and competitor movements to optimise social media campaigns and raise event attendance by 90%.