About Christian
15+ years of experience in both B2B and B2C.
Burning desire to bring the best out of people, make teams thrive and elevate business.
Passionate about Marketing Strategy and Customer Experience. Love to see things from unconventional perspectives.
My childhood dream was to become a hotelier. Ultimately, progressed from designer to brand marketing strategist and coach.
ACHIEVEMENTS
- Launched Vondelmolen Soft Gingerbread in Japan.
- Establishing a solid foundation for the new UX department at Belfius Bank & Insurance.
- Grew Belfius Mobile active users from 710K in 2016 to 1.79M in 2021.
- Launched an award winning Japanese Ramen restaurant in Ghent.
- Launched a Belgian fries shop brand in Tokyo.
- Supported the EU to strengthen its strong bond with Japan by redesigning their localised online experience.
EXPERTISE
- Brand Strategy
- Business Models
- Business coaching
- Customer Experience (CX)
- Design Thinking
- Facilitating workshops
- International Marketing (Japan, Korea)
- Marketing Strategy
- Product Management
- Service Design
- Team development
- User Experience (UX)
- Value Proposition
Dutch
Native or bilingual
English
Fluent
French
Basic
Japanese
Basic
Korean
Basic
Can work on-site
Mechelen (up to 10km), Antwerpen (up to 10km), Brussel (up to 10km), Gent (up to 10km)
Experience
- AkishaFractional CMOCONSULTING AND AUDITSMarch 2025 - Today (1 year and 3 months)Tokio, JapanWhat is AKISHA? In Japan, some 1.22 million small and medium-sized enterprises (SMEs) - often highly reputable companies with decades of successful operation – have no successors. Their continuity is threatened because current owners don’t find anyone – be it in their family, in their circle of close friends or among their employees – interested in taking over the company when the present owner is retiring. AKISHA KK acquires 100% or majority ownership of carefully selected Japanese SMEs facing succession challenges. AKISHA is built on partnership, trust, and stewardship.
- Vondelmolen NVMarketing Specialist JapanAGRICULTUREJune 2024 - Today (2 years)Lebbeke, BelgiumResearch, strategie en management uitvoering productlancering Japan. Deelname FOODEX Tokio en BelExpo, Osaka World Expo 2025.
- Atelerix Creative ConsultingCo-founderCONSULTING AND AUDITSJanuary 2016 - Today (10 years and 5 months)Mechelen, Belgium- Boutique Remote Consultancy.- Market Entry Japan & Korea.- Brand Marketing Strategy.- Customer and User Experience.
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Education
- Marketing ManagementAP University of Applied Sciences and Arts2016
- Korean Language ProgramDongseo University2014
Certifications
- Purpose-Driven InnovationTrendWatching2022
- User Experience, UX Management SpecialtyNielsen Norman Group2019