Description

I am a Creative Director and Branded Content Lead with 20 years of experience in beauty media, editorial storytelling, and campaign strategy across print, digital, and live formats.

With a background that bridges journalism, brand voice development, and cultural insight, I specialize in crafting narratives that are both elegant and relatable.

My focus is on shaping meaningful content -from viral social media beauty campaigns to award-winning editorial and purpose-driven events - that leaves a real imprint on people, not just platforms.

Industry field of expertise

Languages

English
Native or bilingual
French
Basic
Italian
Basic
Greek
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

LIBERIS PUBLICATIONS
BEAUTY EDITOR GLAMOUR & LUCKY MAGAZINES
PRESS AND MEDIA
January 2006 - January 2012 (6 years)
Athens, Greece
Produced beauty, lifestyle, and fashion content for print and digital, shaping the editorial identity across multiple titles.
Researched, wrote, and edited features, trend reports, and product reviews with a strong consumer and industry focus.
Conducted interviews with designers, founders, and cultural figures, delivering exclusive and insight-driven stories.
Collaborated with photographers, stylists, and PR teams to produce high-quality editorials and photo shoots.
Built strong relationships with beauty brands and PR agencies, securing access to launches, exclusives, and industry events.
Identified emerging beauty trends and translated them into engaging, market-relevant storytelling.
Worked closely with senior editors to align all beauty coverage with each publication’s tone, strategy, and audience.
Storytelling Editorial Photography Writing Creative
OLIVE MEDIA
BEAUTY EDITOR INSTYLE.GR & PEOPLEGREECE.COM
PRESS AND MEDIA
January 2012 - January 2015 (3 years)
Athens, Greece
Led beauty coverage across Olive Media’s digital lifestyle platforms, producing daily features, news pieces, and interviews.
Adapted traditional print editorial practices to a fast-paced digital newsroom, integrating SEO, analytics, and audience insights.
Reported on industry news, product launches, and trends with a focus on immediacy, clarity, and shareability.
Built strong relationships with brands and PR agencies, securing access to launches, events, exclusives, and expert sources.
Collaborated with social and editorial teams to align beauty content with growth strategies, boosting traffic and engagement.
Initiated multimedia formats (video, BTS content, interactive features) as Olive Media expanded into visual-first publishing.
Helped bridge magazine-style curation with digital speed and data-driven decisions, strengthening overall content strategy.
Editorial Content marketing Creative Storytelling
DPG DIGITAL MEDIA
BEAUTY DIRECTOR
PRESS AND MEDIA
January 2015 - January 2016 (1 year)
Athens, Greece
Led beauty editorial strategy across CNN Greece, Queen.gr, and Ratpack, ensuring a unified and authoritative voice in beauty, wellness, and lifestyle.
Directed content planning and production for multiple digital titles, shaping editorial vision across diverse audiences.
Reported on global beauty trends, industry shifts, indie breakthroughs, and the strategic moves of major beauty conglomerates.
Conducted high-profile interviews with CEOs, CMOs, scientists, founders, and industry leaders, delivering insight-rich coverage.
Oversaw multimedia output including photoshoots, video series, and social-first activations, ensuring innovation and strong visual storytelling.
Maintained an extensive international network across PR, brand, marketing, and creative teams, securing exclusives and early access.
Balanced fast-turnaround reporting with long-form features, offering value to both consumer and professional readerships.
Mentored and managed editorial teams, fostering creativity and consistency across the group’s digital platforms.
Storytelling Editorial Creative Content marketing