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Cindy Van DecraenCV

Cindy Van Decraen

Business Strategy - Innovation- Change Management

€925/day
Arrondissement Brussel-Hoofdstad, BE
15+ years

Average response time: 1 hour

About Cindy

To achieve growth, you need to put ‘humans’ at the center.

I’m an enthusiastic, pragmatic leader with a broad experience in business, innovation and marketing strategy development and implementation. My genuine interest in humans and knack for analytical thinking, enable me to drive sustainable business growth whilst getting the best out of people. I love to bring organizations and people closer to their ambitions.

#People Management #Strategy #Brand Strategy #MarketingStrategy #ProductPortfolioStrategy #Innovation #Go-to-Market #OmniChannel #Customer Insights #Innovation #ProjectManagement #KeyAccountManagement #P&LManagement #Forecasting #MarketAnalysis #HumanInsights #TradeMarketing #CategoryManagement #360°Campaigns #CustomerEngagement
  • Dutch

    Native or bilingual

  • English

    Fluent

  • French

    Fluent

  • German

    Conversational

Can work on-site
Arrondissement Brussel-Hoofdstad (up to 20km), Antwerpen (up to 20km), Limburg (up to 75km)

Experience

  • Colruyt Group
    Marketing Transformation
    September 2024 - Today (1 year and 9 months)
    Supporting the Colruyt Laagste Price marketing leadership in building a stronger and better performing marketing team by leading change projects and anchoring change in the organisation.
    Team management Change and Transformation Management High Performing Teams Project Management
  • Antwerp ManagementSchool
    Head of Marketing
    October 2023 - August 2024 (10 months)
    Marketing strategy, Marketing Plan, 360° Campaigns, Team leadership, Transformation and Change Management. Focus on building a strong marketing team.
    Change and Transformation Management Team management Strategic Planning 360° integrated campaigns
  • Vandemoortele
    Global Product Group Manager
    April 2023 - August 2023 (4 months)
    Product Portfolio strategy, Innovation strategy, Innovation, Project Management, Team leadership in an international environment.
    Portfolio Strategy Product Management Innovation Team management

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Education

  • Master of International Studies
    Universiteit Hasselt
    1998
    Master International Marketing Management
  • Applied Ecnomic Sciences (TEW)
    Universiteit Hasselt
    1997
    Applied Ecnomic Sciences (TEW)

Certifications

  • InBound Marketing
    HubSpot
    2023

Skill set

Categories