Description

Experienced Public Relations Specialist with strong media relations in the B2B sector, adept at building and maintaining relationships with journalists and key media outlets.

With 18 years' expertise, I'm well-versed in content creation, from crafting and distributing press releases to developing compelling content for various channels including thought leadership, case studies, SEO blogs and feature articles.

If you're after Account Management, Social Media Management, Strategic Communication, Brand Management or Digital PR, or a combination of all of these skills, I can hit the ground running to manage client relationships and projects, as well as manage social media platforms to engage with audiences (LinkedIn thought leadership is my niche). I also have an in-depth understanding of developing and executing communication strategies, with a firm grasp of managing brand reputation and messaging for clients.

Areas I have in-depth experience in are tech, automotive, healthcare, healthtech, medtech and pharma, from start-ups and SMEs to global brands across the UK, US and Europe. Sustainability PR is also a prevailing theme among my clients over the past several years.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

FREELANCE
PR Consultant
TECH
January 2017 - Today (9 years and 5 months)
Healthtech
Matrix Health & Care - femtech start-up pioneering AI-supported pelvic assessment and diagnosis device technology
Emm - femtech smart menstrual tracking app
SoundSelf - digital therapeutics company creating immersive technology for mental health therapy
Blue Mirror - international AI-powered PPE and Hand Hygiene trainer
CorrMed - UK infection control specialist
Hope For Tomorrow - NHS partner providing mobile cancer care units
Aerospace
Flux Aviation - award-winning battery electric propulsion systems start-up
Alvant – composite materials manufacturer
Automotive
HARMAN - connected car technology, lifestyle audio innovations, cloudservices and IoT solutions
Advanced Propulsion Centre UK (APC) – funded non-profit in low carbon powertrain development and production
Ansible Motion - motor racing simulation technology
Retrac - lightweight sustainable materials technology for motor racing
Joosup - EV charger sharing app
Manufacturing & Engineering
Get It Made - award-winning CNC machining and 3D printing specialist
Dawson Shanahan - precision engineering company specialising in coldforming and CNC machining
Agtech
Light Science Technologies - award-winning AI vertical farming start-up
Fintech
Rapyd - award-winning international online payments platform
Cybertech
Darwinium - security and fraud prevention software for fintech/ banking/e-commerce
Energy
ABB - Process Automation division delivering integrated automation, electrification and digital solutions for power generation, oil & gas sectors
Public relations Communication strategy Writing Press relations Strategic planning
Hornby Whitefoot PR
PR Account Director
AUTOMOBILE
November 2014 - January 2017 (2 years and 2 months)
Managed campaigns in automotive aftermarket including DENSO UK & Europe, Sogefi filtration and Lumag braking
Negotiated all advertising and PR budgets, creating and successfully delivering comms plans for each client
Wrote all content including technical articles, editorial, case studies, customer newsletters, web copy, blogs
Responsible for new business development & creating pitches
Various
Freelance Copywriter
January 2013 - October 2014 (1 year and 9 months)
Spearheading campaigns for various clients across healthcare, waste management & charity sectors:
Synergis Marketing: Pharmaceutical (HRA Pharma)
Proteus Marketing & PR: Recycling & Waste management (TOMRA), Fire detection solutions (Apollo)
Purple Frog PR – 'Show Your Hands' Thalidomide campaign