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Claudia PaceCP

Claudia Pace

Creative Director | Senior Art Director

€320/day
Milan, IT
8-15 years

Average response time: 1 hour

About Claudia

Portfolio:

About Me
I'm a Creative, Digital & Social Art Direction Consultant specializing in high-impact visual identities and communication strategies for brands across sectors — fintech, healthcare, education, telco, and beyond.

I combine strategic vision with design to position brands, products, and services in distinctive, performance-driven ways. I work with scalable startups, SMEs, and multinationals, offering tailored solutions — never cookie-cutter.

When it's time to hit the gas, I coordinate and build specialized freelance teams to optimize budgets and results, with design focused on conversion and revenue.

Core Services
- Brand Identity & Full Refresh (logos, visuals, systems)

- Creative & Art Direction (digital/print, tone of voice)

- UX/UI & Web Design Direction

- Copywriting & Strategic Positioning

- Growth Consulting (multi-sector scaling for startups to enterprises)

- Team Coordination (tailored freelancers aligned with your goals)

- DE&I Consulting (customized training and strategic plans)


Trusted By
Entertainment & Tech
Disney, Discovery, PlayStation, Adobe

Creative Agencies & Communication
We Are Social, Publicis, H-Farm, NEWU, Magilla, Lampi, Nadler, Assist Digital

Food & Beverage
Barilla, Ferrero, Kellogg's, Mutti, Dippiù, Maxibon, NUII, Purina, Naturello, Nutella, Averna, Espolòn, Fiorucci, Danone, Kometa, Officine Milanesi, Vrasa, Soul & Fish

Telecom & Services
Vodafone, Vodafone + Fastweb, Wind 3

Design
B&B Italia, Marangoni, Lonbali

Sport & Healthcare
Technogym, Synergo Health

GDO
Coop Alleanza 3.0

Fintech, Banking & Insurance
Intesa Sanpaolo, American Express

Institutional & Associations
Regione Emilia Romagna, ValoreD, WWF, Fondazione Unipolis, Altroconsumo
  • Italian

    Native or bilingual

  • English

    Conversational

  • Spanish

    Fluent

Remote only
Primarily works remotely

Experience

  • FifthBeat
    Fractional Creative Director
    DIGITAL AND IT
    December 2024 - Today (1 year and 6 months)
    Milan, Italy
    As Fractional Creative Director, I lead the creative vision for targeted projects spanning brand identity, visual identity, and multichannel strategies — managing creative teams, vendors, and client relationships.

    Delivered strategic Creative Direction for brand and visual identity development, defining aesthetic guidelines and distinctive visual narratives.

    Handled specialized vendor selection and management for 3D, motion, illustration, and production partners, ensuring rigorous quality gates and creative alignment.

    Directed video motion and motion graphics production to elevate storytelling impact.

    Developed insight-driven, cross-channel campaign strategies with compelling concepts.
    Key Client: Fondazione Unipolis
    creative direction art direction Graphic Design
  • Casa di Cura Pierangeli
    Equality, Diversity & Inclusion Manager
    HUMAN RESOURCES
    November 2023 - Today (2 years and 7 months)
    Pescara, Italy
    As Equality, Diversity & Inclusion Manager (Remote), I championed gender equality policies, securing European certification for UN Agenda 2030 Goal #5 through targeted strategic planning. Delivered certified ECM training firsthand to foster an inclusive, equitable culture.

    Led the DE&I Steering Committee as a strategic member driving gender equality and organizational inclusion policies.

    Designed and governed the Company Welfare Plan aligned with European Guidelines, integrating wellbeing and social sustainability.

    Developed and delivered certified ECM training programs as an accredited trainer, measuring cultural and behavioral impact.

    Provided C-level strategic advisory on EU regulations, reputational risk management, and DEI metrics.

    Coordinated multi-stakeholder teams (HR, Management) for certified inclusive roadmaps and ESG compliance.

    Drove external advocacy and networking with European certification bodies and DE&I communities for thought leadership positioning.

    Implemented data-driven monitoring of inclusion indicators (gender gap, retention, sentiment analysis).
    de welfare hr Branding
  • RWS Group
    Adobe Linguistic Software Tester Freelancer
    DIGITAL AND IT
    November 2022 - January 2026 (3 years and 2 months)
    Bologna, Italy
    As Adobe Linguistic Software Tester Freelancer (Remote), I contribute to Adobe's linguistic product development and quality by rigorously testing accuracy, cultural consistency, and multilingual user experience.

    Conducted advanced linguistic testing on Adobe software (Acrobat, Experience Manager, FrameMaker) for grammatical, stylistic, and cultural accuracy in IT/EN/ES.

    Validated NLP algorithms and linguistic AI, identifying edge cases and cultural biases in automated translation workflows.

    Collaborated with Product Management teams to prioritize critical linguistic bugs and UX improvement roadmaps.

    Performed Quality Assurance on complex document workflows, ensuring terminological consistency and ISO standard compliance.

    This freelance role deepened my enterprise-level linguistic testing expertise and honed a unique sensitivity to multilingual communication complexities in professional contexts.
    artificial intelligence Branding User Testing

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Education

  • Graphic Design & Art Direction Degree
    NABA - Milano
    2014
  • Stop Motion Animation Master Degree
    BAU - Barcelona
    2016

Skill set (21)

Categories

  • Other