Claudio Fallica

Marketing Consultant for brands and agencies

04/2023 - now

Provide digital marketing, CRM, e‑commerce and innovation consulting to brands and agencies.

Conduct trend and market analysis and design multichannel campaigns (search, social, display, programmatic, affiliation, DOOH, CTV,

influencer, AR/VR applications) with a clear focus on business impact.

Define full‑funnel strategies and measure performance KPIs such as traffic, conversion, ROAS, retention and engagement.

Advise on Web3, AI, metaverse and new technologies, helping brands identify concrete use cases and roadmaps.

Projects I’ve worked with: Brioni WW SEO management | Sun68, Paul&Shark, Blufrida, Aquazzura, NAOS media strategy, planning and

buying (social, search, display, programmatic) | Spotify CGI content project for the launch of the new artist’s album | Harley-Davidson

Southern Europe digital & social strategy and management | Sephora Web3-AR-VR Consultant | Gucci, Range Rover, De’Longhi MDW

special digital project | Plenitude communications strategy for Metaverse project | Coinbase Communication and Events Lead Italy |

Random Identities by Stefano Pilati Marketing Manager and AI Advisor | Audible communication plan to launch the new audiobooks.

Deliver Digital Marketing & Innovation Strategy courses to more than 400 students per year, covering: Brand Strategy, Communications & Media Strategy and Buying. Scenario and competitive analysis, Marketing Funnel, New Trends (AI, Gaming, Crypto, NFTs, Metaverse, AR, VR), Design case studies and project work in collaboration with companies, bridging academic perspective and real business needs.

Led media agency and performance marketing activities across e‑commerce, retail and marketplace channels, managing a team of. 5 FTE and a +12M EUR annual media budget in Italy. Optimized digital and e‑commerce KPIs with a full‑funnel approach, driving traffic acquisition, conversion and loyalty. Developed and executed the CRM marketing strategy for all brands: segmentation, automation, email campaigns and loyalty program. Created brand communication special projects to strengthen brand awareness and positioning in the market. Conducted digital trend analysis and identified best practices to roll out innovative solutions and MarTech capabilities across brands.