About Confidence
Ecommerce Strategtist with more than 4 years experience focusing on understanding brand identiy and reflecting that across ecommerce marketing stratgies for product launches and activations, as well as email marketing. Focused on results, my aim is to build and understand customer data using tools like Google Analytics, Shopify Reports, Smrush and Hotjar to increase key KPIs such as; Conversion Rate, Sessions, AOV and Google Ranking.
With a diverse career background, spanning across Digital Account Management, Wholesale and Merchandising. It's increased the depth of knowledge of the world of ecommerce strategy and how crossfunctionally, everything works symbiotically. With a robust understanding of consumer data, trends and user experience/ interatctions on digital stores - I am advantaged in building ecommerce strategies that produce sucessful results which satisfy any company KPIs.
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- SeventhstoresDigital Trading ManagerE-COMMERCEJuly 2022 - Today (3 years and 10 months)London, United Kingdom• Develop e-commerce strategies for all product launches, ensuring we are bringing out product at the correct time to achieve minimum 50% STR on the 1st week.• Used Google Analytics and Shopify Report to Develop weekly, monthly, and quarterly reports to track our key KPIs ensuring there is clear visibility on where our sales, conversion and AOV is against our targets. As well as have insight into product performance.• Worked closely with our developers to enhance our UK site such as: remove redirects, fix bugs, launch new payment gateways, and improve PDPs and CLPs. Increasing sales by +17%, AOV by +10% and returning customer rate by +27%.• Launched the EU site - ensuring to add key UX features such as localised language and localised currency as well as liaising with Digital Marketing team to roll out paid social marketing strategies.• Conducted SEO keyword analysis to highlight relevant ranking words to enhance our met descriptions and meta titles – resulting in the pages ranking improving minimum of 5, increasing sessions by +66%.• Managed the email marketing, from developing the strategies, overseeing creative appearances as well as building the emails on Klaviyo. Resulting to a +50% conversion rate and a +23% open rate.• Analysed all flow newsletters, highlighting the strengths, weaknesses, and opportunities. Which led to the hiring of a marketing manager to assist in the re-vamping of the original flows, as well as development of new flows. Which led to a +20% conversion rate.• Launched the B2B division strategically, choosing our partnerships with retails in regions that are high ranking purchasers and offer store space, leading to partnerships with Ssense, LuisaViaRoma, Farfetch and Browns Fashion.
- SeventhstoresFreelance Merchandising ManagerE-COMMERCEFebruary 2022 - July 2022 (5 months)London, United Kingdom• Conducted a pricing audit and developed multi-level pricing strategies and recommendations to achieve a 60% margin.• Analysed and identified core flow products against drop products to develop a buying strategy, ensuring stock is covered across 3-months for core products and buy enough stock for our drop products to ensure 100% sell through.• Provided insight on product launches from analysing consumer behaviour, trends, environmental changes, and competitor behaviour to hone drop strategy.• Established and improved PDPs, CLPs, and site navigation to be more compelling and drive sales.• Created all SKUs and barcodes for new product developments.
- Eastside CoSenior Digital Account ManagerE-COMMERCEJanuary 2022 - July 2022 (6 months)Birmingham, United KingdomWorking for a leading Shopify agency, my role involves managing DTC e-commerce projects for a range of clients including 48grams, TP Toys, Mutt Motorcycles and Sola Scooters.• Managed the onboarding of new clients, and successfully retained accounts that have been handled badly and was eager to exit after their contract.• Liaised with ecommerce strategist to find missing functions in the accounts site, to upsell and increase their conversion.• Rolled out new processes to ensure efficiency across the business and increase necessary transparency with accounts• Researched and presented better software to achieve the accounts targets and improve customers retention.• Liaised with specialist across the agency to ensure they are working in accordance with the accounts request, as well as staying within the contracted hours.
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- A-levels | Sociology, Psychology, Philosophy and Ethics, English LiteratureWilmington Grammar School For Girls2014
- Law and ManagementAston University2017