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Craig KentCK

Craig Kent

The CRM & Email Marketing Guru

€578/day
London, GB
8-15 years

Average response time: 1 hour

About Craig

I am the CRM Guru - I help businesses make more money and retain their customers for longer using email marketing & strategic expertise to ensure your targets & goals are exceeded. I've worked with the likes of Huel, Vitabiotics, PhotoBox and countless start ups with a record of huge successes along the way. I can't wait to see what's next
  • English

    Native or bilingual

Can work on-site
London (up to 50km)

Experience

  • The CRM Guru Ltd
    CRM Marketing Consultant
    E-COMMERCE
    June 2014 - Today (12 years)
    London, UK
    I help companies get the most from their marketing campaigns and activity, with a particular focus on customer loyalty, retention and lifecycle marketing. I am expert in CRM strategy, email marketing and customer journey management & planning. In the last 8 years I have worked with the following companies... PhotoBox PayPal Asthma UK Shell Huel Hutchison Three Mobile Peak Labs Pay As You Gym / Hussle kwiff Mindful Chef GL Assessment / GL Education Rangewell Finance Vitabiotics Petlab Co Cult Wines TAU Gaming mammaly Evans (formerly of Arcadia) Everything I do is with the customer in mind - Marketing is my passion & results are my motivation. Plus, if I can have fun & work with great people, then all the better!
  • mammaly
    Freelance CRM Consultant
    February 2022 - May 2022 (3 months)
    Remote The CRM Guru was hired to set up and oversee a best in class CRM strategy for Germany's leading pet supplements company. Using Klaviyo and Shopify a RFM segmentation was built to drive targeted email marketing campaigns alongside a range of new automated customer journey flows. Another hugely successful enjoyable project completed for a wonderful forward thinking company
  • Evans (Arcadia Group Ltd)
    CRM Lead Consultant
    October 2021 - February 2022 (4 months)
    Engaged by Analytics agency Hexdon to shape and lead the CRM & customer retention strategy for the former Arcadia brand Evans recently acquired by Australian based City Chic Collective

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Education

  • Business
    University of West London
    1995

Skill set (9)

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