About Da Luz Duque
Hello,
I am a digital expert with 14 years of experience on both client (Caesars, Superdry, Belfius Bank) and agency sides (WPP Ogilvy Social Lab, Serviceplan, StoryMe, SPACE, Gopa, IPG Mediabrands).
I started my career in content creation and transitioned to content strategy & distribution. I understood the importance of having a performant user journey and explored UX/UI, CRM and marketing automation. I also like to make complex things simple and visual. Therefore I can also help with dashboards, KPI definition and benchmarking.
My MBTI profile is ENTP : problem solver. I like optimisation and innovation. I like challenging the status quo. I take energy from social interaction and teamwork. I like to make decisions based on logic and objective criteria.
Looking forward to helping you in your challenges.
Experience:
- Banking : Belfius, ING, BNP, Deutsche Bank, Federale Verzekering
- Food & Beverage : Jack Daniels, Mars Group, Nespresso, KFC, Ferrero, Coca Cola, Spa,...
- Fashion / Beauty : Superdry,
- Entertainment : Sony Pictures, Universal, Paramount, Caesars
- Electronic : Dyson
- Retailers : ALDI, Picard
- Automotive : Jeep, Fiat, Alfa Romeo, Abarth, BMW
- Health/Pharma : Newpharma, Sanofi, Ortis, MSD
- Institutional : EU commission, DG regio, DG Com, DG Sante, EFSA, ESA, Copernicus, CIRB,...
French
Native or bilingual
Dutch
Fluent
English
Fluent
Spanish
Basic
Can work on-site
Bruxelles (up to 30km), Waterloo (up to 30km)
Experience
- UM BelgiumFreelance Digital ExpertAugust 2024 - Today (1 year and 10 months)Hoeilaart, VB, BelgiumAccount : Dyson, PicardTasks : Client Management, Digital Strategy, Data analytics, CRO, Dashboarding, Benchmarking, Campaign optimisation, reportings, Sales forecasting.
- Lighthouse DigitalOwnerNovember 2021 - Today (4 years and 7 months)Waterloo, BelgiumI moved to a freelancer position to have more flexibility to take care of my very premature daughter.
- GOPA Com.Sr Digital Strategy ConsultantMarch 2023 - March 2024 (1 year)Brussels Metropolitan Area, BelgiumClients : EU commission, DG Com, DG regio, EFSA, EC rep Germany, Copernicus, ESA...Tasks : Team management (Digital + PR), strategy, training, media buying...
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Education
- MA Communications & PRIHECS2011