Description

I’m Dan Bassett — a B2B marketing strategist based in Exeter, with 15+ years’ experience helping businesses build stronger positioning, generate pipeline and create meaningful connections.

I partner with forward-thinking organisations to deliver:

- Strategic marketing consultancy (brand positioning, go-to-market, buyer journeys)

- Digital marketing execution (content marketing, social media, email campaigns)

- Founder-led visibility and content-systems (helping founders show up with authority)

- Lead-generation and outreach frameworks tailored for B2B

If you’re looking for a marketing partner who speaks straight, aligns with your commercial objectives and who’s done it before — let’s talk.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Exeter (up to 50km)

Brandtale
CEO & Founder
July 2024 - October 2025 (1 year and 3 months)
Exeter, UK
• Built the Brandtale identity as a challenger agency in B2B marketing.
• Partnered with senior marketing leaders to create keynote content, decks, and event scripts.
• Led all strategy, client delivery, and growth operations while managing external creative and production partners.
• Launched and scaled B2B Unplugged, driving community engagement and new client conversations.
B2B Marketing Branding Content marketing Digital Marketing Marketing and Communications Planning
IMP Software
Chief Marketing Officer (Head of Marketing)
March 2020 - June 2024 (4 years and 3 months)
• Managed cross-functional alignment between Product, Sales, and Marketing to ensure consistency of messaging.
Equiniti Cyber Security
Go-to-Market Director (Consultant)
April 2017 - March 2020 (2 years and 11 months)
Led the market entry and brand proposition for Equiniti's newly created Cyber Security division.
• Defined the brand positioning, GTM strategy, and value narrative for launch.
• Delivered event-based activations including conferences, executive breakfasts, and webinars that built early-stage pipeline.
• Partnered with Sales Ops and Product to implement post-event ROI tracking and performance reporting.
• Managed cross-partner campaigns and co-branded initiatives across financial services.