About Yannick Lionel
French
Native or bilingual
English
Native or bilingual
Chinese
Fluent
Dutch
Fluent
Experience
- ProximusContent DesignerTELECOMMUNICATIONSSeptember 2025 - Today (9 months)Bruxelles, BelgiumI’ve led SEO initiatives across multiple competitive industries, covering the full search intent spectrum (informational, navigational, transactional):Telecom (Fiber Internet)End-to-end SEO strategy targeting both informational and transactional queries, driving qualified traffic and lead acquisition through optimized content and conversion-focused pages.Cybersecurity (SMEs & Enterprises)Organic growth strategy for antivirus and cybersecurity solutions, combining educational content with high-converting transactional pages.Mobile Subscriptions (SMEs & Self-employed)SEO optimization of transactional pages to increase subscriptions and generate high-quality leads.TV Streaming AppKeyword research (navigational & transactional), SEO recommendations, and support for paid campaigns (evergreen landing pages & ad hoc initiatives).
- FCR Media BelgiumDigital ExpertE-COMMERCEJanuary 2023 - September 2025 (2 years and 8 months)Antwerp, Belgium1-Implementing and Managing Advertising Campaigns on different social media platforms and search engines such as :-Google-Bing-Facebook-Instagram-LinkedIn-Tiktok-Waze 2-Implementing SEO strategies:-SEO audit-Off page SEO-On Page SEO 3-Website and Conversion Rate Optimisation on Wordpress and Wix Websites. Skills and platforms used:-Google Ads-Google Analytics(GA4)-Google Tag Manager-Google Search Console-Facebook Ads-Instagram Ads-LinkedIn Ads-Pinterest-Tiktok Ads-Waze Ads-Wordpress-Wix-SemRush
- TripteaseDigital AnalystOctober 2021 - December 2022 (1 year and 2 months)London, UK1-MetaSearch Campaign Management. Managing the Metasearch Campaigns of +800 Hotels across the World. Monthly Budget: $150 000. Markets: EMEA, APAC, NORAM. Main KPIs: ROAS, CPC, CTR. Metasearch channels used:-Google-Tripadvisor-Trivago-Kayak-Skyscanner-Wego-Bing 2-Monitoring the Paid Traffic sent to the hotel's website. 3-Investigating and Reporting technical issues and bugs spotted on the hotel's website. 4-Investigating data discrepancies between the hotel's website and the Metasearch campaigns. Skills and Platforms used:-Google Hotel Ads-Google Hotel Center-Google Ads-Google Analytics-Google Tag Manager-Looker-BigQuery
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Education
- Bachelor of ArtsUniversité Saint-Louis - BruxellesBachelor of Arts - BA, Political Science and Government
Certifications
- Google AdsGoogle2024