Daniela Delbene

Oversaw and approved marketing materials for real estate, family offices, investment advisory, and merchant banking, in addition to managing corporate website and LinkedIn channels. Developed and lead branding and website design of newly merged public company (AlTi- Alvarium Teidemann). Manage all activities of listing day (at NASDAQ) organising post-celebration party for company and stakeholders. Represent as key member of the Social Committee. Created social media design for combined company and executed events internally for team (summer party) and stakeholders, whilst directing external events for high-net-worth clients. Solely headed marketing operations for six months in the absence of CMO until June and notified senior management regarding company performance. Enhanced company profitability in only three months and saved company half a million in costs by executing all tasks internally.

Supported luxury brands in creating and implementing storytelling and values-driven strategies to establish strong connections with customers. Leveraged extensive experience in publishing, PR, and communication side of fashion and led growth of on and offline for creative businesses. Streamlined workshop processes to assist removal of internal subjectivity and refocus brands on shared values and set goals. Identified low-budget solutions for complex problems, such as social media marketing, e-commerce, and creative content. Worked with brands such as KOIBIRD, Sana Jardin, Brigitta Spinocchia Freud, and Mary Katranzou, Ermenegildo Zegna, as well as British fashion council and fashion trust in London and Italy. Led digital and marketing strategy execution, organisational structuring, and gave start-up business support for wellness, beauty, tech, fashion, and lifestyle brands. Fostered partnership deals for Luxury Cave, developed creative concepts for shoots, and generated workshop materials for clients. Employed an integrated approach to look at brands holistically and delivered clear, concise, and cohesive plan to provide immediate results. Acted as in charge of nearly two thousand guests at launch, including Press and HNW individuals.

Reported to CMO and represented as main point of contact globally to support ongoing internal and external communications. Co-ordinated approved plans, media requests, reports, and opportunities. Established and maintained long-term, valuable relationships with key journalists across different international titles. Led team in planning and executing highly effective strategic global PR campaigns and partnerships. Monitored media, print, and social channels, whilst generating reports accordingly. Prepared and delivered year-end presentations. Supervised key activities of various interns and introduced Manolo Blahnik book, Exhibition, and Film worldwide. Organised press events, press days, and client events, whilst steering management of media contacts database to sell seasonal collection. Launched Rihanna, Vetements, and Falke collaborations whilst liaising with influencers and key press. Collaborated closely with wholesale team to assess required styles for editorial push to increase sales. Liaised with Mr Blahnik and facilitated development of an international influencer programme.