Description

10 years' digital marketing expertise in the global B2B SaaS and agency markets, driving high-value leads through technical strategic development. Success in start-up to enterprise businesses, hitting growth OKR's with achievements including international go-to-market initiatives, SEO-first content strategies, and automation workflows that successfully nurture leads and maximise ROI. Team management focusing on collaboration and self-development. Strong experience in paid social, C-suite reporting, and martech stack ownership.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Freelance
Freelance Digital Marketing Manager
DIGITAL AND IT
May 2022 - Today (4 years and 1 month)
Project delivery including web development, regional training, social media management, and a bespoke n8n powered LinkedIn profile and email scraper tool (2026).
Repositioned a business development agency to become a HubSpot partner, leveraging their Data and CRM offering, opening up a new line of revenue (2025).
Site build (Elementor Pro WP) (2024).
Sales and marketing material creation (2024).
Marketing audits and growth opportunities for B2B agencies across the UK, Spain, and Portugal (2023).
Managed client relations and business development, providing face-to-face account leadership while visiting overseas clients.
n8n Hubspot Email marketing
Today Digital
Performance Marketing Manager
PRESS AND MEDIA
February 2025 - September 2025 (7 months)
Cross-channel performance strategies for four global B2B tech publications, driving demand generation for enterprise accounts including Lenovo, AT&T, and Avaya.
Cross-departmental Al integration framework, developing prompt engineering guidelines that significantly increased team efficiency.
Content distribution across global regions, for brand positioning and lead gen campaigns.
Led high-impact growth projects focusing on data integrity, site UX, and CRO to align digital performance with long-term commercial scalability.
Identified and pitched a strategic Al-driven UX roadmap to senior leadership, leveraging Microsoft Clarity data and OpenAl APl operate a content recommendation engine.
OpenBet
Global Digital Marketing Manager
August 2023 - February 2025 (1 year and 6 months)
London, UK
B2B digital strategy across six premier sports-tech brands, managing global campaign execution and multi-platform brand positioning.
GTM strategy for the Brazilian market entry, collaborating with legal and product teams to secure 350+ tier-1 leads and convert the nation's largest operator (23% market share) within 30 days.
Owned the MarTech stack, overseeing the procurement and implementation of HubSpot and SEO infrastructure to unify data across global entities.
Scaled the international Data Collection team by 10% across APAC and LATAM, achieving 80% avg. open rate through email marketing strategies.
Project managed high-stakes brand transitions, including the IMG ARENA rebrand and subsequent merger with OpenBet, reporting digital performance directly to the C-suite.