David Hallendorff

I help digital health, healthcare SaaS and diagnostics companies launch products, enter the NHS, and scale revenue through clear go-to-market strategy, strong commercial execution, and procurement-aware market access.

I’m an Interim Commercial & Growth Consultant with 8+ years’ experience across radiology SaaS, healthcare AI, diagnostics and genetic testing. I specialise in turning good healthcare products into commercially successful NHS solutions.

My core strengths sit at the intersection of strategy and delivery:

Go-to-market strategy (ICP definition, positioning, pricing, packaging, launch planning)

NHS market access, procurement navigation, and tender / bid support

Product launch and commercialisation

Commercial growth, pipeline build and deal execution

Partnership-led expansion with Trusts, ICBs, PCNs and delivery partners

Commercial-operational alignment to support scalable growth

Recent engagements include launching an AI radiology workflow product into 22 NHS sites, contributing to a £4.5m NHS commercial pipeline, and scaling a healthcare AI training platform to £2.5m in NHS contracts.

I typically support projects such as:

- Designing and executing GTM strategies

- Building NHS value propositions and ROI cases

- Supporting tenders, bids and framework responses

- Structuring pricing and commercial models

- Creating sales playbooks and messaging

- Converting pilots into long-term contracts

What differentiates me is my ability to bridge commercial, operational and NHS stakeholder worlds. I don’t just advise, I execute, close and embed.

Clients engage me when they need to move faster, reduce risk entering the NHS, and build a repeatable commercial engine.

Available for interim, fractional or project-based engagements.