Description

I am an Interim Commercial Director and Strategic Growth Executive with over 20 years of experience leading global operations, building revenue from the ground up, and delivering sustainable growth across diverse markets. I work with mission‑driven organisations that need immediate commercial leadership, clear strategic direction, and hands‑on execution, particularly during periods of change or disruption.

How I drive value

Team Management & Interim Leadership: Stabilising commercial functions and leading teams through phases of growth, transition, or organisational change.
Commercial Strategy & Go‑to‑Market: Designing pricing, positioning, and market entry strategies that translate ambition into measurable results.
Strategic Partnerships: Building senior‑level relationships and negotiating complex agreements across corporate, institutional, and government ecosystems.

How I work

I combine the agility of a venture builder with the operational discipline of a corporate executive. As Global Head of Business Development at the British Council, I built a €30M global business unit from zero and delivered a three‑fold rise in surplus through significant global disruption.

Through my consultancy, Viridis Partners, I now lead complementary portfolios: commercial strategy and full sales lifecycle ownership for an AI‑powered opportunity‑intelligence platform (Opptify); co‑founding and scaling a non‑profit focused on supply‑chain transparency (ORTO); and shaping commercial propositions for European Diplomats.

Based in Brussels and working in English, French, and Italian, I support organisations across Europe through fractional leadership and high‑impact commercial execution.

Industry field of expertise

Languages

English
Native or bilingual
French
Conversational
Italian
Conversational

Workplace preferences

Can work on-site

Brussels (up to 50km)

Viridis Partners Consulting
Founder & Managing Director
CONSULTING AND AUDITS
January 2026 - Today (6 months)
Brussels, Belgium
Founder and lead of a strategic consultancy advising on organisational design, commercial growth, and stakeholder engagement. We help mission-driven startups scale operations, and provide established institutions with specialised expertise to execute complex projects. I lead a team of specialist collaborators across commercial, non-profit, and institutional mandates simultaneously, ensuring lean execution, high-level management, and strategic alignment.

ACTIVE PORTFOLIO & CORE MANDATES:
Opptify | Director of Commercial Development (January 2026 – Present): Shaping commercial strategy—positioning, value proposition, pricing, and market entry—for an AI-powered opportunity intelligence platform in international development. Responsible for delivering the full sales lifecycle from pipeline development through contract negotiation and execution.
ORTO | Co-Founder & Managing Director (September 2025 – Present): Co-founded and lead the operational and commercial build-out of a non-profit dedicated to supply chain transparency. Overseeing product strategy, fundraising, and MVP development while directing a specialist team across product, marketing, and BD.
European Diplomats | Commercial Partner (May 2026 – Present): Accelerating commercial growth across its consultancy and venture portfolio, from strategic positioning and business development to sponsorship and ecosystem partnerships. Advising on commercial strategy to strengthen market propositions and sponsorship development for key projects, including the Cambridge Global Knowledge Nexus.

SELECT PRIOR ENGAGEMENTS
AB Fashion | Strategic Adviser (Ongoing): Strategic adviser to the project lead on business planning, market positioning, and financial modelling for a premium sustainable fashion venture.
The Conference Board | Director, Member Development (2025): Directed European commercial strategy, cultivating C-suite relationships and doubling monthly member acquisition rates.
Commercial strategy Team management Business development Partnerships Go‑to‑market strategy
The British Council
Head of Business Development, Global Assessments
EDUCATION AND E-LEARNING
April 2018 - December 2024 (6 years and 8 months)
Brussels, Belgium
Built and Directed a global business unit, orchestrating a complex matrix operation across 80+ countries to ensure the financial health and operational efficiency of a €30M business.
Global Operational Leadership: Successfully influenced and aligned 100+ non-direct reports to execute a unified global strategy, achieving operational coherence without direct authority.
Financial Stewardship: Balanced income growth with cost control and operational efficiencies, delivering a 4-fold income growth and 3-fold rise in surplus during periods of global disruption.
Team Leadership: Recruited and directly managed a core team of 12 specialists, holding full autonomy over a dedicated €1.8M operational budget and P&L.
Team management Commercial strategy Partnerships Product management Business development
The British Council
Regional Business Development Manager
EDUCATION AND E-LEARNING
April 2013 - March 2018 (4 years and 11 months)
Brussels, Belgium
Directed the strategy for a pioneering international digital assessment system (Aptis) across 31 countries, bringing it from concept to established product within governments, institutions, and companies.
Market Growth: Achieved a 5-fold increase in income and secured official institutional recognition from 27 organisations across the region.
Multi-stakeholder Coordination: Led local teams in a comprehensive market penetration strategy, securing widespread government buy-in for new testing frameworks across complex national contexts.
Operational Effectiveness: Managed critical infrastructure projects to professionalise regional operations, including the rollout of a CRM system and a consultative partnership training programme.
Product management Team management Go‑to‑market strategy Business development Commercial strategy