Description

I am a senior ecommerce and B2C marketing specialist with decades of experience helping build and scale what are now some of the UK’s most successful retail and FMCG brands.

As a former consultant to the UK Department of Trade & Industry (DTI), I advised and supported high-growth consumer businesses across fashion, lifestyle, beauty and retail — helping them achieve rapid, profitable expansion through advanced direct marketing, ecommerce strategy and customer personalisation.

My client work includes early-stage and growth marketing for major brands such as Next, FatFace, The White Company, Liberty London, Courtaulds and the Royal Opera House, where I developed and implemented highly effective customer acquisition, retention and revenue optimisation strategies.

I specialise in high-performance ecommerce marketing, combining deep commercial understanding with advanced personalisation and AI-driven techniques to maximise customer lifetime value, conversion rates and repeat purchasing behaviour.

I bring a uniquely practical approach: identifying the specific levers that drive revenue growth, then aligning data, messaging, timing and channel strategy to deliver measurable commercial results.

Where appropriate, I am willing to align incentives by linking part of my remuneration to performance outcomes.

I work with clients internationally.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Leicester (up to 50km), London (up to 50km), Edinburgh (up to 50km), Manchester (up to 50km), Bristol (up to 50km)

SwiftERM Limited
Founder & CEO
E-COMMERCE
August 2014 - Today (11 years and 10 months)
London, UK
This is an AI hyper-personalisation solution for ecommerce email marketing. It is 100% autonomous; you don't need staff.

It emails details of whatever product each consumer is most likely to purchase next to them, at exactly the moment they are predicted to be most likely to buy it.

The ROI is phenomenal, and to prove its effectiveness, we offer you the opportunity to use it for 30 days to establish its viability.
CEO Marketing Email marketing artificial intelligence Autonomous Solutions
SwiftCRM Limited
Founder & CEO
E-COMMERCE
December 2000 - November 2014 (13 years and 11 months)
London, UK
Marketing, devising and implementing strategies at the highest level for ecommerce marketing as one of 200 x DTI consultants sent to retailers by HM Gov.. An advocate and champion for customer-centric practices
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Introducing advanced ecommerce techniques and adoption of appropriate software to enhance and progress the company's sales and profitability

Clients included The White Company, Liberty of London, Next, The Royal Opera House, Fatface, Toast and White Stuff.

Significant success from budgets ranging from £10m - £50m.
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Marketing Direct marketing E-commerce B2C Ecommerce Specialist
Department of Trade
Marketing Consultant
April 1994 - July 2014 (20 years and 3 months)
London, UK
• Devise and implement an infinite number of campaigns on behalf of HM Government Enterprise Initiative, with overall UK responsibility for all
B2C accounts, including grant allocation, offering ecommerce and digital marketing application of all available resources, through analytics and results.
• Developed strategic marketing strategy for thousands of clients across the UK, specifically Automotive, FMCG, Sport, Beauty & Cosmetics, Wine, Fashion and Apparel, Grocery and Wine, Petfood, Saddlery and Chandlery.
• Identified profit-generating activities that often resulted in 11,000% ROI.
• Maximised efficiencies by creating enhanced communication channels for personalisation and greater consumer loyalty and retention.
• Streamlined critical operations to maximise efficiency and Return On Investment (ROI).
• Devised and implemented new company-wide processes and procedures. Leveraged available resources and worked creatively with limited infrastructure. Forged productive relationships with board of directors.
• Budgets ranged from £10k - £50m across the entire spectrum of clients.