Debbie Baker

Directed the strategy, design, and execution of flagship global

conferences, including Cannes Lions 2025, A huge creatives

conference for companies like Spotify, Meta, YouTube and other

huge brands.

Provided executive oversight of event vision, creative direction, and

cross-functional alignment to ensure delivery against brand,

marketing, and revenue objectives. • Negotiated high-value agency

and vendor contracts, achieving significant cost efficiencies while

maintaining a premium, globally consistent brand presence. •

Partnered with Sales, Marketing, and ABM leadership teams to align

event strategy with demand generation, customer engagement,

and account-based growth priorities. • Led the full event

lifecycle—from audience acquisition and experience design to

on-site execution, stakeholder engagement, and post-event data

analysis. • Implemented data-driven evaluation frameworks to

measure event ROI, pipeline contribution, and brand impact,

informing future strategic investments. • Embedded sustainable

and inclusive event practices, aligning delivery with organisational

ESG commitments and accessibility standards.

Delivering the events and community strategy, leading the team on all events internal and external from exhibitions, internal conferences, to flagship global conferences and online thought leadership roundtables. By increasing our community footprint, partnering with those who share our business goals, sharing stories and collaborative working, we optimize our commercial advantage.

Experienced Senior Event Manager with over 15 years delivering high-impact conferences, webinars, and stakeholder engagement programmes across the tech, SaaS, and public-sector landscape. I specialise in full end-to-end event strategy, from concept development and agenda creation to speaker management, logistics, budget oversight, and post-event ROI reporting. I have delivered global events across EMEA, US, and APAC, collaborating with C-suite leaders, partners, and cross-functional teams. Strong expertise in virtual and hybrid events, content development, and using digital platforms to optimise attendee experience and engagement. Highly organised, proactive, and solutions-driven, bringing calm, professionalism, and creativity to fast-paced environments.