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Deepak MeenaDM

Deepak Meena

Strategy & Transformation, Management Consulting

€1,290/day
Dubai, AE
15+ years

Average response time: 1 hour

About Deepak

I am an experienced strategy and transformation leader with more than 22 years of experience driving strategic, operational excellence, and large-scale efficiency projects. Recently served as Chief Strategy & Transformation Officer for a high-growth mobility and logistics firm, he spearheads cross-functional initiatives centered on sustainable growth, innovation, and customer-centricity.

With a career spanning over a decade at PwC Middle East and key advisory and leadership roles at NEOM and BinLadin Group, I specialize in navigating digital-enabled complex organizational and operational transformation programs. My expertise lies in aligning digital enablement with robust operating models to deliver long-term value and institutional resilience.

My core skills encompass strategic visioning and planning, operational excellence, digital enablement, and organizational change. I have a strong background in advising clients on cost optimization, performance improvement, service delivery enhancement, and performance improvement, enabling organizations to attain long-term growth and operational effectiveness.
  • English

    Native or bilingual

Can work on-site
Dubai (up to 50km)

Experience

  • Shift Inc. (Smart Mobility)
    Chief Strategy & Transformation Officer
    TRANSPORTATION
    September 2024 - Today (1 year and 9 months)
    Dubai, United Arab Emirates
    • • With an objective of IPO, driving an overall strategic agenda of the company focusing on sustainable growth and scalability. Leading key initiatives on technology & digital enablement, business expansion and scalability, as well as overall operating model evolution and organizational alignment
    • • Strategizing and designing innovative operating models for expansion i.e. crowd sourcing, franchisee model, outsourcing model, etc.
    • • Strategizing and setting up digital enabled service focused 'Control Tower' capabilities to drive efficient and seamless fleet operations.
    • • Leading multiple technology/ tool enablement initiatives i.e. EPM, Oracle Analytics, Salesforce, Oracle Fusion enhancement, etc.
    • • Driving overall AI adoption within considerations of business impact, technology readiness, and financial assumptions
    AI Blueprint and Digital enablement Digital platforms and tools
  • NEOM
    Executive Advisor | Digital Led Operational Excellence & Transformation
    CONSULTING AND AUDITS
    December 2023 - August 2024 (8 months)
    Dubai, United Arab Emirates
    • • Led design of digital led operational excellence capabilities focusing on process analytics, continuous improvement, value realisation, and service delivery excellence.
    • • Led sourcing process analytics/mining solution to cover multi-sector, cross functional business requirements
    • • Set-up continuous improvement framework, leveraging agile/lean philosophies as well as business value realisation framework and process to define, capture, and monitor business value/benefits of capex/opex investments
    Benefits Realization Operational Exce Process Analytics Tooling Digital enablement
  • BinLadin International Holding Group (BIHG)
    Group Director | Organisation Excellence & Transformation
    November 2021 - November 2023 (2 years)
    Dubai, United Arab Emirates
    • • Led operational restructuring and transformation agenda for the group that comprises multiple entities focused on contracting, investments, operations & maintenance, and real estate businesses. Acting as an in-house advisor on multiple strategic initiatives on organization excellence covering people, process, and technology topics
    • • Led optimization and transformation of construction asset management functions include construction plant, equipment, and vehicles, workshops, scaffolding/formwork. Developed new operating model, asset rental pricing strategy, governance/control, go-to-market plan supporting by detailed 5-year business case
    • • Supported/facilitated strategy refresh brainstorming workshop with the BoD to devise and align on the role of holding vis-à-vis subsidiaries including designing fit-for-purpose governance framework set-up (committees, Boards, etc.)
    • • Led and orchestrating performance management initiative for the C-suites (at the holding and subsidiary level) aligned with operational and financial restructuring agenda/objectives
    • • Led and driving transformation initiatives across the group by deploying integrated governance framework along with managing diverse and complex stakeholder group(s)

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Education

  • Post Graduate Diploma
    Indian Institute of Management (IIM Kozhikode)
    2005
    Post Graduate Diploma
  • Bachelor of Technology (B.Tech)
    Indian Institute of Technology (IIT Mumbai)
    2001
    Bachelor of Technology (B.Tech)

Skill set (7)

Categories