About Devdeep
Purpose-driven marketing professional with over 12 years of diverse experience across the Middle East, including 10+ years in strategic leadership roles within the education sector. Known for a deep understanding of regional market dynamics, parent behavior, and student engagement patterns, I specialize in building scalable marketing systems, launching high-impact campaigns, and positioning education brands for sustainable growth.
My career spans K-12 schools, early childhood centers, higher education institutions, and edtech startups, where I have consistently delivered results through a blend of data-driven strategy, storytelling, and community engagement. I bring a rare combination of hands-on execution skills and high-level strategic planning, with a proven track record of transforming underperforming brands into market leaders.
Key achievements include:
Spearheading multi-channel enrollment campaigns that led to double-digit year-on-year student growth.
Leading brand transformations for legacy schools to compete in modern, digital-first environments.
Building and mentoring high-performing marketing teams across UAE, Qatar, and Saudi Arabia.
Integrating digital marketing, CRM automation, and local community engagement to drive both short-term ROI and long-term brand equity.
I am passionate about purposeful education, ethical marketing, and empowering parents to make informed decisions. As a lifelong learner and advocate for meaningful innovation, I continue to evolve as both a strategist and storyteller in the dynamic education landscape of the Middle East.
English
Native or bilingual
Can work on-site
Dubai City (up to 50km)
Experience
- FORTES EDUCATION,Marketing, Communication and Enrolment ManagerFebruary 2024 - Today (2 years and 4 months)Dubai - United Arab EmiratesStrategic Planning and Implementation: Developed and executed marketing strategies that increased student enrollment by 10% for the academic year 2024-25. Digital Marketing: Enhanced the school's online presence, leading to a 35% increase in social media engagement and 50% growth in followers. Community Engagement: Organized and promoted events, resulting in a 25% increase in community participation.• Content Management: Produced newsletters and brochures that boosted parent satisfaction scores by 15%.• Admissions Support: Created targeted campaigns with the admissions team, increasing open house attendance by 30%.• Performance Analysis: Implemented analytics tools to measure marketing effectiveness, improving conversion rates by 10%.
- ATHENA EDUCATION (IOM) PLCGroup Head - Marketing and EnrolmentMarch 2021 - January 2024 (2 years and 10 months)• Responsible for leading the marketing and communications team and responsible for the multi channel marketing and communications strategy for the Institution consisting of 9 unique brands.• Maintained distinctive playbooks of 9 unique brands keeping the same organization-wide consistency.◦ Planned and executed distinctive branding and communication strategies aligning each education asset's Unique Value Proposition and new vision.◦ Enhanced the digital marketing set-up amplifying its effectiveness.◦ Delivered vastly effective SEO and user experience together with 250% increase in website traffic resulting in improvement in number and quality of new acquisitions.◦ Implemented and customised advanced ERP system to generate data with improved insights.◦ Outreach and corporate videos for investor presentation in the run up for IPO and Stock Exchange listing.◦ Implemented PR and advertising techniques, media buying, EDM databases, and advertorials.
- AL NAJAH EDUCATION LLCSenior Marketing Manager (Operations Head) Marketing ManagerSeptember 2016 - September 2019 (3 years)Al Najah Education LLC Managed 6 educational assets in two markets.• My brief was to strategise on emerging opportunities and build the Institution into an aspirational brand.• I was responsible for strategy and research, advertising, media relations, event planning, corporate brand strategy, multi-group communication, revamping websites, and more. Formulated and implemented strategies which increased student acquisition numbers by 25-30%.• Formulated and implemented strategies which increased acquisition numbers by 25-30%.• Was responsible for building a strategy on emerging opportunities and building the Institution into an aspirational brand.• Built the Institutions into go-to Brands which have since witnessed steep increase in enterprise value inviting interest of world's leading companies for acquisition.• Set-up the marketing vertical and led through the strategic marketing functions.• Ran the digital marketing platforms as the centre stage for customer acquisition and revenue growth.• Repositioned the Organization and the individual assets into sought after brands. Cognita Schools UK, have since acquired some of its school assets at a high premium.
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Education
- Master of Business Administration (MBA)Mumbai University2012Master of Business Administration (MBA)
- Advanced Diploma Digital MarketingDigital Marketing2015Advanced Diploma