Description

Hi, I’m Diarmaid — a results-driven Marketing Operations & Analytics Specialist with 6+ years’ experience helping businesses grow through data-led marketing, smart strategy, and consistent execution. I’ve recently led all marketing and user acquisition activity for a high-growth agri-tech company, driving a 29% YoY increase in leads while managing a talented team and multi-region campaigns.

✅ What I Bring to the Table:

Full-Funnel Expertise: From awareness to conversion, I create integrated marketing strategies that drive measurable results.

Paid Media Performance: Advanced management of Google Ads and Meta campaigns, optimizing budgets, targeting, bidding, and creative for maximum ROI.

Marketing Analytics & Attribution: Skilled in Google Analytics and Branch, I don’t just report on metrics — I translate data into strategy and growth.

SEO & Website Optimization: Hands-on with WordPress, I’ve improved visibility and conversion rates through smart technical and on-page SEO.

Events, PR & Partnerships: I’ve secured powerful media placements, run high-impact shows, and built influencer relationships that generate leads and elevate brands.

Team & Project Leadership: Managed in-house marketers and freelancers, aligning activity with broader business goals and sales enablement.

💡 Why Work With Me?

I don’t believe in marketing for marketing’s sake — I believe in building repeatable, scalable systems that create value. I bring an infectious energy to projects, thrive on solving growth challenges, and partner closely with founders and stakeholders to get real results. Whether you need to build your lead engine, audit your current funnel, or scale paid campaigns, I can help transform your marketing into a serious growth function.

Let’s build something impactful — together.

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

The Shelbourne Hotel
Marketing Intern
AGRICULTURE
January 2019 - August 2019 (7 months)
Dublin, Ireland
- As a key player in the re-branding of the hotel, I took charge of various critical
marketing activities, including designing and proofing new collateral, creating a
monthly marketing plan and strategy, and developing a comprehensive digital
marketing campaign.

- I expertly managed the hotel&s social media presence, crafting engaging content using software such as Adobe Photoshop, Canva & various mobile applications to interact with followers and grow the hotels social media following. My success in managing multi-channel competitions was a key driver of new followers and brand awareness.

- In close collaboration with other departments such as the Spa & Salon, Health
Club, Bars, and Restaurants, I attended weekly meetings and assisted in the
creation of targeted marketing plans to support departmental and divisional
strategies.

- I created monthly E- ines using Mail Chimp to be sent to customers, highlighting
relevant offers and any updates or developments within the hotel.

- I played a pivotal role in the coordination of various events held in the hotel,
including Wedding Forums and The Summer Terrace event. In addition to
attending these events, I actively contributed to their success by orchestrating
the marketing efforts behind them. One of my key responsibilities involved
creating compelling content to enhance brand visibility and engage audiences
through social media channels.
Herdwatch
Content Marketing Executive
AGRICULTURE
March 2021 - June 2022 (1 year and 3 months)
Roscrea, Ireland
- Conducted thorough research and analysis to gain valuable insights into
consumer behavior and marketplace trends in the Irish and UK markets,
enabling the development of highly effective marketing campaigns that built
brand identity and significantly increased brand awareness.

- Managed the company's online presence and consistently created captivating
content to engage users across multiple channels, utiliqing tools like Canva,
Photoshop, and Premiere Pro to produce visually stunning and shareable
content.

- Proactively produced high quality and engaging blog content, leveraging a deep
understanding of target audience preferences and industry trends. Applied SEO
best practices to optimiqe visibility and organic trafJc.

- Produced impactful video case studies and promotional videos that garnered
over 1 million views on YouTube, driving substantial brand awareness and
engagement.

- Oversaw all marketing communications using the powerful capabilities of
Intercom, including the development of effective onboarding campaigns that
enhanced user experience and drove higher conversion rates and customer
satisfaction.

- Developed and executed regular email campaigns to inform, educate, and
engage current and potential members, ensuring maximum retention and
engagement.

- Designed digital and print collateral in alignment with brand guidelines and
messaging, liaising with external printers to deliver top quality materials that
reflected the company's vision.
Herdwatch
Marketing Operations & Analytics Manager
June 2024 - Today (2 years)
Lead the global marketing function across multiple regions, managing a high-performing team of two marketing professionals and overseeing all digital user acquisition and brand marketing initiatives.

Directed strategy and execution of comprehensive lead generation efforts, resulting in a 29% YoY increase in qualified leads, directly supporting the sales pipeline.

Owned full-funnel marketing operations, from top-of-funnel awareness campaigns to conversion optimization, ensuring data-driven targeting and budget efficiency.

Spearheaded the planning and delivery of regional and national events, optimizing logistics, budget allocation, and branding to maximize lead generation and customer engagement.

Negotiated and executed high-impact advertising campaigns across leading farming media outlets using integrated placements, including e-shots, MPUs, billboards, and editorial content.

Managed and optimized multi-channel digital advertising campaigns across Google Ads and Meta (Facebook/Instagram), continuously refining targeting, bidding, and creative to drive performance.

Led SEO and website optimization efforts on WordPress, applying technical and content best practices to boost organic visibility and on-page engagement.

Utilized Google Analytics and Branch for in-depth tracking and performance reporting, translating insights into actionable strategies that improved ROI.

Built and maintained partnerships with key agri-influencers and content creators to amplify brand reach and drive social engagement across platforms.

Developed and executed data-informed user acquisition strategies by closely monitoring lead quality and ROI attribution, enabling smarter budget reallocation and scaling of high-performing channels.