Description

Marketing and communications leader with 15+ years driving integrated B2B, B2C, and public sector campaigns across scale-ups to Fortune 500 organizations.

Currently Head of MarCom BeLux at Capgemini, managing €1M+ budgets, building onshore-offshore operating models, and leading cross-functional teams across EMEA/APAC.

Proven track record in GTM strategy, brand positioning, PR, events, and content—from strategic planning to hands-on execution.

Trilingual (EN/NL/FR) with deep commercial empathy, collaborating with sales and product teams on ABM, segmentation, and pipeline acceleration. Built marketing operations at Samsung Benelux, led 25+ campaigns at WPP (Ogilvy, VML), and created branded content at Red Bull. Expert in analytics frameworks, attribution models,

AI-enabled workflows, and cross-functional alignment from C-suite to execution teams. Sector-agnostic storyteller with expertise across digital, commerce, social, events, and KOL partnerships.

Languages

Dutch
Native or bilingual
English
Fluent
French
Fluent
German
Basic

Workplace preferences

Can work on-site

Brussels (up to 50km)

Capgemini
Head of Marketing & Communications, BeLux
August 2025 - Today (10 months)
Senior management role. Navigating change management, adapting local processes and scopes tailored to the global business strategy. Managing a team set up from onshore/offshore stakeholders and external parties.
Accountable for brand, content, PR, events, partnerships, and comms across BeLux, inspired by global Member of SLT; aligning marketing objectives and scorecard to business priorities Building consolidated onshore-offshore operating model, improving speed-to-market and cost control Driving integrated campaigns from strategy to execution, improving MQL quality, channel efficiency, CRM accuracy, media planning Support on international business pipeline, value proposition and marcom projects (including LS accounts such as UCB, GSK, J&J) Budget management & P&L
WPP
Different senior roles, EMEA
March 2018 - March 2025 (7 years)
7 years across key WPP companies (Ogilvy, VML, WPP Media), progressing from senior media strategist to department / program lead. Managed multi-market operations spanning Amsterdam, London, Cape Town, Nairobi, and Brussels. Led regional accounts commercially and strategically.
Developed 25+ integrated marketing campaigns across B2C, B2B, and public sector (local to global scopes) Led GTM strategy and content planning for global product launches Built experience across brand campaigns, acquisition & commerce activations Managed PR agencies, media partnerships, and paid/earned media integration Built and led cross-functional marketing teams across multiple markets Designed marketing analytics frameworks and performance dashboards Drove business development and revenue growth through strategic marketing initiatives Created thought leadership content: trend reports, whitepapers, sales enablement materials Advised C-suite on brand management, marketing strategy, intelligence (PESTEL, scenario planning) & product management
Samsung Electronics
Marcom Consultant
January 2016 - March 2018 (2 years and 2 months)
Audited product marketing operations, initiated testing programs and implemented process improvements Led marketing operations consolidation across Benelux: reduced customer acquisition cost and increased lifetime value B2C scope: Managed GTM strategy and product marketing for local and pan-European launches; integrated owned, earned, paid B2B: Co-created sales enablement content and launched key opinion leader and employee advocacy programs Built marketing performance dashboards, OKRs, and attribution models to optimize budget allocation and campaign ROI Negotiated vendor contracts and managed agency partnerships to improve cost efficiency and delivery