Description

General manager /Regional Director with 25+ years of international experience driving strategic direction, operational business execution and market expansion across 40+ countries in FMCG and premium spirits. Oversaw P&Ls exceeding €600M+ across multiple markets, built #1 brands, and led organizational growth across Europe, LATAM, Africa, and Russia. Deep expertise in multiple Route-to Market models, joint ventures, new market entry and performance turnarounds

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Conversational
Russian
Native or bilingual
Polish
Conversational

Workplace preferences

Can work on-site

Madrid (up to 50km)

SUNTORY GLOBAL SPIRITS,
Managing Director Emerging International
January 2023 - June 2025 (2 years and 5 months)
Madrid, Spain
• • Defined and executed global strategy for a €300M multi-business unit operating under diverse ownership models, balancing growth, profitability and capital allocation across markets.
• • Built and led a centralized cross-functional leadership team (12 direct reports) supporting commercial execution and market expansion across 38+ countries.
• • Led the rollout of core global performance levers (S&OP, Revenue Growth Management, Trade Terms, In store Execution), embedding execution discipline across regions.
• • Allocated investment and resources across five distinct businesses, coaching General Managers and aligning local priorities with corporate governance and financial objectives.
• • Strengthened business performance in Mexico through leadership renewal and organizational redesign, stabilizing operations across a 150-employee organization.
• • Launched a new Route-to-Market and scaled the France business from zero to full national coverage, building a 40-person organization and executing a premium/luxury portfolio strategy.
Business Unit Strategy P&L management
Emerging EMEA East and South America
Managing Director
January 2022 - January 2023 (1 year)
Madrid, Spain
Led leadership transition in Brazil by appointing and onboarding a new General Manager, establishing a clear commercial strategy, target outlet universe, and execution standards to accelerate market performance.•
Designed and initiated geographic expansion across South America through a distributor-led model, covering Colombia, Chile, Peru, Argentina, Uruguay and Paraguay.•
Transitioned South Africa to a scalable and profitable distributor model, improving capital efficiency and long-term sustainability.
Growth Strategy Leadership Development
Suntory Global Spirits
Managing Director EMEA East
July 2020 - January 2022 (1 year and 6 months)
Madrid, Spain
• • Standardized operating and commercial processes across 36 distributor markets, delivering a 15% cost reduction and 12% margin improvement within one fiscal year.
• • Led senior leadership transitions across three regions within a five–Brand House structure, ensuring continuity of performance and stakeholder alignment.
• • Ensured business continuity and performance stability in Russia during a change in ownership model, leading the transition for a 500-employee organization.
• • Implemented performance-based distributor strategies through Joint Business Planning and pay-for performance frameworks across third-party markets.