About Dominique
I'm Dominique. A performance driven creative strategist, writer and editor.
I turn business needs into creative ideas, stories and content that get results.
A writer at the core, I have spent the last 12 years within marketing teams helping businesses to develop a leading voice across channels. I have a natural eye for creative and love the process of finding ways to support brand goals in the short and long term, creating content that fits those needs in different ways.
I do this by tapping into the stories and the people behind the business - from travel marketing start-ups to tech giants Meta and Google. I've worked with all kinds of people and have become adept at pulling together ideas and guiding multiple stakeholders and agencies into content strategy delivery plans that incorporate collective goals.
My roles have varied across industries, permanent and contract but all share the same need for the balance of creative skills with meticulous project management and strategic mindset.
English
Native or bilingual
Can work on-site
London (up to 50km)
Experience
- AdeccoCreative Strategist at GoogleJune 2021 - February 2023 (1 year and 8 months)Content lead for Google's Content Responsibility team in EMEA. Strategy for editorial plans and thought leadership. Lead copy and design delivery on key presentations for KOFs and NGOs. Global cross-functional stakeholder management and collaboration, multiple agency management.
- MetaEMEA Marketing Activation ManagerTECHJuly 2019 - June 2021 (1 year and 11 months)London, UKContent lead for all marketing initiatives for Facebook Audience Network inEMEA, focusing on editorial, client strategy and media campaign activations.• Led content strategy, tracking and reporting across EMEA content andmarketing initiatives.• Outreach and execution of all regional media partnerships• Delivered over 2.5m impressions across media campaigns in 2020• Led the activation plan, scripting and project management of mostviewed case study on Audience Network website• Led the content strategy of EMEA’s first game publisher educationprogramme and created strategy for Covid-19 online pivot.• Won Innovation Award for content strategy for scaled business pilotprogramme. Average revenue uplift of participants in this group over 9months was between 23% and 69%• Implemented several new processes, including EMEA activationscalendar, performance tracking, content request processes and salessupport initiatives.
- Precision Global ConsultingCommunications ManagerApril 2018 - July 2019 (1 year and 3 months)London, UKCommunications strategy for all global marketing initiatives including content and social strategy, thought leadership, event execution, sales collateral, regional design and PR. Responsible for managing internal marketing team as well as closely supporting sales team and working with wider cross-functional teams in the US and UK. Working with external agencies to develop tone of voice and re-design websites, drive brand awareness and build a social following across PGC and their in-house tech system. B2B, recruitment, workforce management, tech, Saas.
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Education
- MBA Essentials - Business Administration and ManagementThe London School of Economics and Political Science (LSE)2021MBA Essentials - Business Administration and Management
- Digital Communication and Media/MultimediaCIM | The Chartered Institute of Marketing2018Digital Communication and Media/Multimedia