About Dorothée
I help brands, organizations and independent professionals structure and activate their marketing and communication, from strategic thinking to hands-on execution.
I specialize in marketing strategy, digital activation and transformation projects, helping teams clarify their positioning, optimize their digital presence and translate objectives into concrete, measurable actions.
With over 10 years of experience in communication and digital project management, I work as a consultant on clearly scoped missions, combining strategic insight with operational delivery.
I get things done with a positive attitude, good vibes, and high-quality standards. With a passion for growth, digital transformation and creative solutions, I take an entrepreneurial approach to every project, always looking for innovative ways to drive success.
Dorothée de la Kethulle
French
Native or bilingual
Dutch
Native or bilingual
English
Fluent
Can work on-site
Tervuren (up to 30km), Waterloo (up to 20km)
Experience
- FreelanceMarketing Strategy & Digital Transformation ConsultantMay 2025 - Today (1 year and 2 months)Tervuren, BelgiumI help brands, organizations and independent professionals structure, coordinate and activate their marketing and communication, from strategic thinking to hands-on execution.I specialize in marketing strategy, digital audits and transformation projects, helping teams clarify their positioning, optimize their digital presence and translate objectives into concrete, measurable actions.With over 10 years of experience in communication and digital project management, I work as a consultant on clearly scoped missions, combining strategic insight with operational delivery.✔ Audits & diagnostics- Marketing & digital audit- Website audit (branding, messaging, UX, SEO, GEO)✔ Strategy & consulting- Marketing strategy recommendations- Positioning & value proposition structuring✔ Execution & coordination- Action plans, timelines and prioritization- Integrated marketing & communication campaign coordination- Digital transformation projects- Performance tracking and optimization✔ Training & enablement- Stakeholder & partner coordination (agencies, creatives, developers...)- Training teams and entrepreneurs to gain autonomy in digital communication
- WecandooMarketing and Communication Manager BeneluxTRAVEL AND TOURISMFebruary 2023 - April 2025 (2 years and 2 months)Brussels, Belgium- Manage all marketing and communication activities for Belgium and the Netherlands- Develop and implement a strategic communication plan to increase brand awareness and drive workshop bookings- Build strategic partnerships with key actors such as the City of Brussels, local brands and influencers to expand reach and establish the brand as a trusted local player- Coordinate digital advertising and design personalized CRM journeys to boost conversions, ensuring message consistency and alignment with business goals- Oversee marketing budget allocation and monitor campaign performance to optimize ROI- Press relations and craft storytelling that highlights the value of craftsmanship and local artisans- Champion Wecandoo's mission by putting artisans at the core of every initiative and promoting sustainable, meaningful experiences.
- Tupperware Belgium N.V.Brand & Communication Manager Belgium & NetherlandsRETAIL (LARGE RETAILERS)September 2016 - January 2023 (6 years and 4 months)Brussels Metropolitan Area, Belgium- Definition of the 360 communication strategy, planning & follow up- Management of all communication materials towards both sales force & consumers- Ensure a digital transformation- Development, follow up & launch of new digital tools (recruiting website, new intranet, new website, Tupperware Connect, TuppSocial...)Achievements:- Coordinated the launch of an e-commerce platform and new website- Created a recruitment platform to recruit new sales members- Coordinated the launch of a social tool to allow sales members to create social media content + training to 5000 salesforce members- Implemented new tools for more internal communications and collaborations- Positioned Tupperware as innovative and sustainable brand through various content and initiatives
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Education
- Master's degreeIHECS (Institut des Hautes Etudes des Communications Sociales)2011Master's degree
- CESS, Economics - Languages (EnglishInstituut van Gent2006CESS, Economics - Languages (English