Douglas Kim Melo Souza

Responsible for the full development of packaging for electrical products, covering all stages of the process from structural design to print-ready file delivery. This includes the creation of technical die-lines, development of both individual and collective packaging, and final artwork preparation according to printing specifications.

Design of layouts aligned with the company’s visual identity, incorporating mandatory technical information, marketing content, and strategic visual elements. Creation of custom icons, application and image treatment of product photos, and development of realistic mockups of the final packaging.

Product registration management, barcode generation and application, ensuring compliance with current labeling and packaging regulations for electrical products. Direct communication with suppliers and printing partners to align production details, technical adjustments, printing processes, and application of product markings.

Oversight of the entire packaging lifecycle, from product development through to point-of-sale execution, ensuring visual quality, technical compliance, and brand consistency.

Responsible for all activities within the Marketing and Design department, acting both strategically and operationally. Creation and development of artwork for all company product packaging, including technical die-line development, product photography, and image editing and retouching.

Preparation of technical and informational packaging content such as product specifications, instructions for use, and safety precautions, based on in-depth product research and analysis, ensuring compliance with current legislation and INMETRO regulatory requirements.

Design and development of labels, tags, flaps, and point-of-sale (POS) materials, including display boxes. Translation and layout of product manuals, with the creation and integration of vector-based product illustrations.

Creation of pattern and print layouts for household utility products, as well as licensed character designs for toy product lines. Development of realistic mockups for visual validation and commercial presentation.

Responsible for packaging quality control, ensuring compliance with technical standards, specifications, and brand guidelines. Design and production of institutional and commercial catalogs.

Development of visual communication for trade show and event booths, as well as promotional materials. Management and insertion of new product images into the company’s e-commerce platform and creation of advertising materials for magazines.

Ongoing follow-up of project activities with management, ensuring deadlines, strategic alignment, and high-quality deliverables.

Active involvement in all areas of the Marketing and Design department, contributing to the planning, creation, and execution of communication materials. Development of visual identity elements, including logo design, website banners, email marketing layouts, and hotsites, as well as catalogs, flyers, and business cards.

Creation and development of packaging artwork, conducting detailed layout harmonization analysis, illustration, product photography, image editing and retouching, and the production of realistic mockups for presentation and approval.

Responsible for packaging quality control, ensuring compliance with technical specifications, applicable standards, and brand guidelines.

Development and execution of all in-store visual communication, including banners, wobblers, mobiles, signage, and window display decals, ensuring visual consistency and strong point-of-sale impact.

Collaboration with management in defining booth themes, development of complete visual communication for trade shows and events, and creation of promotional materials.

Design of advertising materials for event magazines, managing the process from initial concept and rough layout through print-ready file delivery, including art direction and copywriting.