Description

I have significant experience across FMCG/Technical/retail/travel and eCommerce.

I communicate effectively from C-suite down to trainee to ensure consistent, and effective, delivery of my projects.

Extensive experience in:

PPC
SEO/GEO
Paid Social
Performance Marketing (integrated marketing mix)
TV buying
Audience analysis and targeting
eCommerce/e-Commerce
Website design
Customer journey mapping
Marketing strategy
Marketing communications
Amazon marketing

Known for attention to detail and hard work, I welcome hearing about your opportunities.

Many thanks in advance and best,

Douglas

Industry field of expertise

Languages

English
Native or bilingual
French
Conversational

Workplace preferences

Can work on-site

London (up to 50km)

CRKLR Ltd
Client Services Director
E-COMMERCE
July 2025 - February 2026 (7 months)
London, United Kingdom
Responsible for eCommerce, Brand Communications and Media strategy across multiple clients - includes Amazon optimisation.

Lead the media strategy, Business Development and account teams for CRKLR Ltd – an independent marketing agency. Strong success across all aspects – with SEO/PPC/Social Media key components of the channel delivery.
Pay Per Click Advertising Digital Marketing Marketing and Communications Planning E-commerce Business development
Reckitt (UK)
HEAD OF MEDIA & CONSUMER ENGAGEMENT UKIANZ
PHARMACEUTICALS INDUSTRY
April 2022 - June 2025 (3 years and 2 months)
FMCG. Promoted twice in three years into senior leadership roles across media and consumer engagement. Lead full-funnel media strategy, digital activation and eCommerce delivery across major brands including Air Wick, Harpic, Calgon and Cillit Bang.
Directed media and consumer engagement across the UKIANZ region ensuring integrated delivery across offline and online channels.
Delivered consistent content and messaging across touchpoints to drive brand equity and rate of sale.
Project managed, designed and launched brand websites at a global level to improve SEO and increase consumer interaction.
Led digital optimisation to support Calgon’s rise to one of the most purchased products in grocery during Prime Day 2024.
Drove digital transformation through strategic media delivery and local execution of global digital tools – including the website tech stack.
Developed creative execution and audience segmentation to connect brand messages at both local and global levels.
Analysed media effectiveness and leveraged data to improve campaign performance and guide spend decisions.
Supported 1st party data acquisition and direct-to-consumer activity through insight-led media approaches.
Built cross-functional partnerships across Marketing, Sales, Finance, Legal and Regulatory to align commercial objectives and execution.
Managed agency relationships and internal resource planning to deliver against targets.
E-commerce Pay Per Click Advertising Digital Marketing Marketing and Communications Planning Brand content
Reckitt (UK)
DIGITAL ACTIVATION COACH
PHARMACEUTICALS INDUSTRY
April 2022 - June 2025 (3 years and 2 months)
Promoted twice in three years into senior leadership roles across media and consumer engagement. Lead full-funnel media strategy, digital activation and eCommerce delivery across major brands including Air Wick, Harpic, Calgon and Cillit Bang.
Directed media and consumer engagement across the UKIANZ region ensuring integrated delivery across offline and online channels.
Delivered consistent content and messaging across touchpoints to drive brand equity and rate of sale.
Project managed, designed and launched brand websites at a global level to improve SEO and increase consumer interaction.
Led digital optimisation to support Calgon’s rise to one of the most purchased products in grocery during Prime Day 2024.
Drove digital transformation through strategic media delivery and local execution of global digital tools – including the website tech stack.
Developed creative execution and audience segmentation to connect brand messages at both local and global levels.
Analysed media effectiveness and leveraged data to improve campaign performance and guide spend decisions.
Supported 1st party data acquisition and direct-to-consumer activity through insight-led media approaches.
Built cross-functional partnerships across Marketing, Sales, Finance, Legal and Regulatory to align commercial objectives and execution.
Managed agency relationships and internal resource planning to deliver against targets.