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Malt Strategy
Edwin RaymondER

Edwin Raymond

Digital Marketing Specialist/Marketing Ops Manager

€579/day
2 projects
London, GB
8-15 years

Average response time: 1 hour

About Edwin

Generating demand for businesses as a Marketing Automation & Digital Strategist with 10+ years of experience and a genuine curiosity to discover and unlock the power of digital and automated led marketing. Draws on AI, big data, and integrated API marketing tools to remove the hurdles from B2B clients and drive robust digital marketing strategies to engagement, acquisition, and retention outcomes. An imaginative and creative expert in new-business, inbound and demand-generation strategies, has delivered six-figure revenue results.
Unafraid to challenge traditional marketing models and win executive decision-makers' buy-in to future-facing marketing automation solutions. Bolts-on a commercial hunger that maximises ROI from every penny spent.

  • English

    Native or bilingual

Can work on-site
London (up to 50km)

Experience

  • Criteo
    Marketing Automation Specialist
    E-COMMERCE
    February 2020 - February 2025 (5 years)
    London, UK
    Managed global marketing campaigns across AMER, EMEA and APAC, driving end-to-end automation processes that increased lead generation and revenue performance. Implemented key tools like Pardot, Demandbase and SFDC to optimise marketing operations and align regional efforts with corporate strategies.

    Successfully implemented a streamlined lead management process for event management, resulting in enhanced efficiency and improved conversion rates. Key contributor to the ABM program and the rollout of Pardot-connected campaigns, driving targeted engagement and measured succession.
    Pardot Email marketing Salesforce Marketing Cloud demandbase Hubspot
  • Whitehat SEO
    Inbound Marketing Consulant
    TECH
    August 2013 - Today (12 years and 10 months)
    London, UK
    Responsible for the implementation new marketing strategies designed to maximise revenue and extend the range of sales opportunities and business growth. Developing Marketing and Sales strategies, consulting with directors and business owners on improving existing marketing and sales activities with a focus on marketing automation and sales alignment all targets are driven, using the latest inbound marketing and sales enablement strategies
    Hubspot Wordpress HTML Salesforce Marketing Cloud
  • Floodlight New Marketing
    Managing Director
    June 2010 - Today (16 years)
    Identify potential clients for your business and approach them with a targeted and comprehensive proposal. Build relationship with the decision makers and budget holders of the companies. Develop marketing strategies. Over all in charge of Marketing: email marketing, online search, telesales, advertising and social media.
Check out Edwin's experience

Reviews

5,0

Out of 1 rating

R

Rae

Criteo UK (£)

Reviewed on 2/1/2025

Edwin worked on projects at Criteo for almost 5 years and was a valued team member. A joy to work with, he is also a seasoned professional and across all things Marketing Automation at a deeply technical level. Easily able to bridge the gap between IT teams and Marketing Teams many projects would never have got off the group let alone delivered without him. Most recent example of that was migration of a CRM from Mailchimp to Hubspot - though his expertise in Pardot is also second to none. Edwin, hope to work with you again in the future.

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Education

  • Bachelor of Engineering
    Queen Mary, U. of London
    1996
    Bachelor of Engineering (BEng), Electrical and Electronics Engineering

Skill set (9)

Marketing
Pardot
Hubspot
SEO
Email marketing
Webmarketing
Salesforce Marketing Cloud
Inbound marketing
Digita

Categories