About Étienne
𝗛𝗼𝘄 𝗺𝘂𝗰𝗵 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗮𝗿𝗲 𝘆𝗼𝘂𝗿 𝗲𝗺𝗮𝗶𝗹𝘀 𝗹𝗲𝗮𝘃𝗶𝗻𝗴 𝗼𝗻 𝘁𝗵𝗲 𝘁𝗮𝗯𝗹𝗲?
At LANDR, I built the email program behind 4x revenue growth. Now I help product-led SaaS companies do the same.
13 years in SaaS. 20+ clients. Author of The SaaS Email Marketing Playbook—used by thousands of SaaS teams.
What I Do
→ Activation: Get users to the aha moment faster
→ Conversion: Turn trials into paying customers
→ Retention: Reduce churn and expand accounts
Who I Work With
Product-led SaaS (B2C or self-serve B2B)
Customer.io · Braze · Iterable · Intercom · HubSpot
"𝘌𝘵𝘪𝘦𝘯𝘯𝘦 𝘪𝘴 𝘢 𝘣𝘰𝘯𝘢𝘧𝘪𝘥𝘦 𝘦𝘮𝘢𝘪𝘭 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘨𝘦𝘯𝘪𝘶𝘴." — Andrew Cross, Director of CRM
French
Native or bilingual
English
Native or bilingual
Italian
Fluent
Remote only
Primarily works remotely
Experience
- SaaS PlaybookLifecycle Email ConsultantTECHApril 2020 - Today (6 years and 2 months)ItalyI help product-led SaaS companies turn signups into revenue with lifecycle email.→ Activation: Get users to the aha moment faster→ Conversion: Turn trials into paying customers→ Retention: Reduce churn and expand accountsBuilt the email program behind 4x revenue at LANDR. Author of The SaaS Email Marketing Playbook.Customer.io, Braze, Iterable, Intercom, Pendo, Appcues, HubSpot, PostHog, Amplitude
- SlicedCRM & Sales Operations ConsultantTECHSeptember 2022 - Today (3 years and 9 months)ItalyI help B2B service businesses fix their sales systems.→ CRM Setup: Structure it so your team actually uses it→ Sales Operations: Find where deals are dying and fix the handoffs→ Client Acquisition: Add outbound without hiringHome services, real estate, consulting. Results in 30-60 days.HubSpot, Pipedrive, Clay, Lemlist, Apollo, Zapier, Make, N8N, Airtable, Google Sheets
- Lean B2BAuthor & Lead InstructorPUBLISHINGMarch 2014 - Today (12 years and 3 months)Montreal, QC, CanadaAuthor of Lean B2B, Solving Product, and Find Your Market. Tens of thousands of entrepreneurs use these books to build and grow B2B companies.I also run courses, workshops, and coaching based on the frameworks from my books.
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Education
- Post-Graduate Certificate, EbusinessUniversité de Montréal - HEC Montréal2010Post-Graduate Certificate, Ebusiness
- Bachelor's degree, Communications StudiesConcordia University2003Bachelor's degree, Communications Studies
Certifications
- GTM EngineeringGTM Engineer School2026
- HubSpot Sales Hub SoftwareHubSpot Academy2025