Description

I help businesses grow through digital advertising that balances reach/attention and conversion, backed by strong measurement.

I’m a Business Manager at Semetis (Omnicom Media Group), where I’ve progressed through four roles (Analyst → Consultant → Senior → Manager). I support clients across Google / Meta / LinkedIn / Microsoft and local media partners, from strategy and planning to implementation support.

My approach combines:

Full-funnel media strategy (brand + activation)
Clear channel roles & budget allocation (what to invest in, when, and why)
Structured testing frameworks (creative, audiences, formats, landing pages)
Measurement & privacy-first setups (GA4, GTM, Consent Mode v2, OneTrust, server-side tagging)
Actionable recommendations linking media performance to business impact

Clients: Orange, Cofidis, Bolt, Lindemans, Vanden Borre, Puratos and many others

🏆 Bronze Winner — AMMA Awards 2024 (Semetis x Lindemans)

🏆 Finalist — YMCE Data Driven 2023 (UMA)

Typical missions include audits, strategy & planning, campaign setups, measurement reviews, and team enablement.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Dutch
Conversational

Workplace preferences

Remote only

Primarily works remotely

Semetis
Business Manager
January 2026 - Today (5 months)
Brussels, Belgium
Business Manager leading digital advertising and media strategy across brand and activation, with a strong focus on business impact and team leadership.

Clients: Cofidis, EG, Orange, Bolt, Partenamut, Wellness Pet and others
Manage and mentor a team of consultants and analysts delivering client projects
Responsible for €1M+ in annual revenue and long-term client growth at Semetis
Lead long-term media and growth strategy in partnership with senior client stakeholders, including pitch and account development
Team management Online Advertising Project Management SEA Google Analytics
Semetis
Senior Digital Business Consultant
January 2024 - December 2025 (1 year and 11 months)
Brussels, Belgium
Senior consultant in digital advertising & media strategy (brand + activation), with advanced measurement expertise.

Clients: Cofidis, EG, Bolt, Orange, Lindemans, Vanden Borre and others
Full-funnel media strategy balancing reach/attention and conversion across major paid platforms + local media partners
Measurement & privacy: GA4, GTM, Consent Mode v2, OneTrust, server-side tagging
Testing frameworks and insights to guide media mix, messaging and budget allocation
Client advisory on channel roles, sequencing and budget split across brand & activation

🥉 Bronze Winner — AMMA Awards 2024 (Semetis x Lindemans)
Online Advertising Google Tag Manager Google Analytics Meta Ads Search Advertising
Semetis
Digital Business Consultant
July 2022 - December 2023 (1 year and 5 months)
Bruxelles, Belgium
Digital advertising consultant (brand + activation), focused on strategy, optimisation and measurement.

Clients: Vanden Borre, Puratos, Cowboy, Van Marcke and others
Multi-platform planning & activation (Search, Social, Video, Lead Gen), balancing reach/attention and conversion
Performance & brand insights through GA4 + dashboards
Tracking & measurement improvements (GTM/GA4 events, consent-related setups)

Finalist — YMCE Data Driven 2023 (UMA)
Online Advertising Google Ads Social media Google Tag Manager Search Advertising