Description

Senior B2B SaaS marketing consultant helping technology and platform teams clarify positioning, strengthen narrative, and design effective go-to-market strategies.

Often brought in when messaging is unclear, partner ecosystems are complex, or teams need senior-level perspective to align product, marketing, and sales. I focus on what matters most, bring structure to ideas, and turn complexity into clear, actionable direction.

My work spans positioning and messaging, partner-led and platform GTM, and content that supports real sales cycles — not content for content’s sake. I’m known for providing constructive, high-signal feedback and helping teams improve focus, coherence, and impact.

Best suited to B2B SaaS and technology companies looking for strategic clarity, senior guidance, and practical outcomes.

Languages

English
Native or bilingual
Spanish
Native or bilingual
French
Conversational

Workplace preferences

Remote only

Primarily works remotely

Openprovider
HEAD OF MARKETING
TECH
January 2023 - January 2025 (2 years)
Barcelona, Spain
Defined and executed partner-led marketing strategy to drive platform adoption and acquisition Increased paid memberships by 15% in FY24, doubling monthly subscriptions and increasing ARPU Introduced structure, clarity, and shared standards across marketing outputs to support consistent growth and communication Optimised ROI using performance data across indirect acquisition channels
Content marketing Storytelling & Content That Drives Pipeline Branding Team management Team transformation
CloudBlue
HEAD OF BRAND & CONTENT
TECH
January 2021 - January 2023 (2 years)
Barcelona, Spain
Led brand, messaging, and GTM content strategy, clarifying positioning and narrative across a complex SaaS platform and partner ecosystem Generated 30% of FY22 pipeline through partner-enabled assets (target: 15%) Established customer-validated messaging architecture and segment research Scaled case studies from 1 to 15 in one year to support partner sales cycles
Messaging Brand content Content marketing Team management Customer Segmentation
Sage (Apple)
STRATEGIC PARTNERSHIPS – MARKETING DIRECTOR
TECH
January 2016 - January 2018 (2 years)
Barcelona, Spain
Led joint GTM with Apple for a Sage-developed iOS app for SMB customers, building messaging, co-marketing activations, and MDF optimisation to drive adoption. Managed a $2M annual MDF budget, optimising regional ROI, and built global virtual marketing and business development alignment with Apple teams.

Owned proposition development and partner messaging for SMB audiences, translating product capabilities into clear, sales-ready use cases. Led joint planning, content, field activations, and partner enablement to support local market execution and consistently exceed adoption targets.
Demand generation Partner Marketing Team management GTM Strategy Storytelling