Description

I am a digital marketing professional with over five years of experience in the field, specializing in paid advertising. I have a proven track record of success managing campaigns on various platforms including Google Ads, Bing Ads, SA360, Facebook, LinkedIn, and Apple Search Ads.

I have experience working with a diverse range of industries, including discount comparison sites, SaaS products, temporary car hire, financial providers, and the UK's second-largest online retailer.

Focusing on key performance indicators such as CPA, conversions, and ROAS has helped drive measurable results for my clients.

As a member of an agency team, I have developed a strong understanding of the full marketing funnel, enabling me to provide a holistic approach to campaign management.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Tug Agency
Biddable Manager
September 2021 - Today (4 years and 9 months)
London, UK
MEDIACOM
Search Planner Buyer
October 2019 - August 2021 (1 year and 10 months)
London, UK
Reverse Media Group
Junior PPC Analyst
April 2018 - August 2019 (1 year and 4 months)
London, UK

• Monitored daily operations over multiple PPC accounts across Google Ads, Microsoft Ads and Yahoo
• Assist with strategy and spotting opportunities for growth in accounts
• Performing keyword research and Competitor analysis.
• Creating creative and compelling Ad text
• Creating and planning a variety of PPC campaigns across a range.
• Implementing data driven optimizations based on campaign/ account performance
• Tracking and reporting back on new campaigns and tests as well as anomalies in data
• Copy-writing and Wordpress
• Managing and updating Profit and loss sheets