Description

I am a digital marketing and ecommerce consultant with over 10 years of experience helping Brands grow profitably via their DTC or marketplaces channels

I specialise in ecommerce, marketplaces, and retail media, with strong expertise in Amazon, Shopify, and TikTok Shop. I support brands across the full funnel, from strategy to execution, covering paid media, content optimisation, and performance analysis.

Human First

All work is led by my experience and judgement. AI tools support research and analysis, but decisions remain human.

Ethical

I use data, platforms, and technology responsibly, with respect for privacy, fairness, and long term trust.

Fair

I work with clear scope, honest pricing, and transparent performance expectations.

Empathic

I listen carefully to clients’ needs and constraints, and adapt my approach accordingly.

Passionate

I am strongly committed to ecommerce and retail media, with a focus on innovation, continuous testing, and exploring new opportunities and solutions to deliver meaningful results.

If you are looking for practical ecommerce expertise and measurable results, let us connect.

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual
Spanish
Basic

Workplace preferences

Can work on-site

London (up to 50km), Bristol (up to 30km)

Omnicom Media Group
Ecommerce Director
E-COMMERCE
March 2025 - Today (1 year and 3 months)
- Lead yearly retail media and commerce planning for 18 Kenvue brands across Amazon Ads, Criteo, CitrusAd (Epsilon), Programmatic, and Paid Social, managing multi million pound budgets
- Own senior client relationships and drive strategic direction, ensuring performance, growth, and consistency across key retail media platforms and marketplaces
- Manage a team of Account Managers and Executives, supporting campaign delivery, capability development, and team structure within the commerce and retail media function
- Recruited and launched a new DSP and retail media activation team within three months, improving execution quality and scale across Amazon and retailer networks
- Identify and scale new retail media and commerce opportunities, securing 10 percent of total investment for testing, innovation, and new platform adoption
- Represent the agency at retail media and commerce events, strengthening relationships with retailers, platforms, and technology partners
- Support JBPs and commercial agreements with retailers and platforms, working closely with partners and the Kenvue commercial and category teams
- Lead internal training on retail media and commerce, growing activation, planning, and measurement capability across IPG Mediabrands UK teams

Amazon DSP Amazon Sponsored Ads programmatic Amazon Operation E-commerce
Incubeta
Head of Marketplace Advertising
October 2021 - November 2024 (3 years and 1 month)
London, UK
INCUBETA
• Launched Incubeta UK's marketplace advertising offering mainly focused on Amazon, developing the proposal base plan, defining best practices, and establishing a reporting process to drive incremental revenue for clients.
• Led UK digital marketing strategy for high-profile clients, including Nestlé Health and Windmill Organics, achieving YoY sales growth through multi-channel campaigns across Paid Search, DSP, and social platforms.
• Managed Amazon Paid Search and DSP campaigns, enhancing performance through data-driven insights and expanding advertising operations to marketplaces TikTok Shop.
• Directed a team of 6 marketing professionals, improving client retention and satisfaction by overseeing 15+ portfolios and introducing operational efficiencies that cut activation time.
• Delivered optimisation strategies in content (SEO, imagery), pricing, and logistics, increasing product availability, share of shelf (SOV), and return on investment (ROI).
• Boosted client sales performance and operational efficiency by implementing process methodologies, automating workflows, and testing innovative solutions, reducing team activation time.
• Facilitated global collaboration, sharing insights across teams in the US, UK, and Netherlands to enhance campaign performance and best practices.
• Recruited and trained 4 new team members, improving team productivity and effectiveness through structured onboarding and cross-functional collaboration.
• Supported clients in launching and scaling online stores on Shopify, TikTok Shop, and Amazon, ensuring seamless operations and enhanced customer experience.
PHD Media
Senior Manager, Digital Commerce, Paid Social & Search
December 2019 - October 2021 (1 year and 10 months)
London, UK
• Successfully planned and executed multi-million-pound multichannel campaigns for industry-leading FMCG clients, including SC Johnson and Diageo, across 10 countries and over 15 brands, driving exceptional performance.
• Managed a growing client portfolio, consistently delivering high-impact results through data-driven strategies and client-focused execution
• Achieved a 40% increase in cost efficiency and a 50% boost in ROAS by optimising multi-channel campaigns, ensuring clients maximise their return on investment across all platforms.
• Led and mentored a high-performing team of 6+ members, improving team productivity by 25% through effective delegation, goal setting, and performance management.