Emily Maginess

Hi there 👋

I'm a full-stack marketing and experience director with nearly 20 years' experience under my belt, working at the fascinating intersection where marketing, brand, UX, content and product overlaps to drive growth.

As a marketer, writer and a UX specialist, I use my varied range of creative, analytical and strategic skills to help companies of all shapes and sizes do 6 key things:

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1. Define and bring to life their 'why' with authentic, purpose-led branding that is lively, distinct and which ultimately drives growth and loyalty.

2. Research their market, identifying new opportunities for growth supported by compelling positioning and clear go-to-market and campaign plans.

3. Understand user behaviour in order to craft experiences, products and services that people love to use and which deliver tangible value.

4. Ideate and ship high quality content - from blogs and whitepapers, to events and videos - that are useful, informative and add value to the end user.

5. Support and shape their marketing capability, coaching and developing in-house marketing teams and helping them become more agile and hypothesis-driven.

6. Optimise and integrate their marketing channels, shaping campaigns and messaging the drives awareness up and pulls leads into the sales/marketing pipeline.

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Whether you're a early stage start up of 1, or a rapidly scaling company on an ambitious growth journey, I focus on delivering outcomes, as well as helping you understand what you might need in place to realise future ambitions.