About Emma
Hey I'm Emma! ✨
I'm a creative and data-driven marketing manager with 6+ years experience. I have extensive knowledge in the planning and execution of innovative marketing campaigns. I've worked across a variety of brands in the b2b live event space and have a varied skillset across all aspects of marketing.
English
Native or bilingual
Can work on-site
London (up to 10km), Brighton (up to 10km)
Experience
- Clarion EventsSenior Marketing Campaign ManagerRETAIL (SMALL BUSINESS)June 2022 - January 2023 (7 months)London, UKWorking across the following brands:Top Drawer London, Home & Gift Harrogate, Furniture Shows and Retail REVEAL (a digital e-commerce product)• Responsible for devising and delivering marketing campaign plans across multiple channels• Owner of campaign budgets, ensuring maximum ROI across the marketing function• Weekly data analysis of marketing performance• Work closely with an SEO agency to enhance the website's capability and reach• Brief an external agency in the running of PPC and social media campaigns• Create the email marketing strategy to engage and excite a variety of data sets• Manage the content marketing strategy and work with freelancers to produce industry-relevant content• Use segment building to identify trends in audience splits to enhance communications and growth• Setup of marketing automation to better service customers• Use customer profiling and insights to refine the customer journey across all touch points
- Clarion EventsMarketing Campaign ManagerRETAIL (SMALL BUSINESS)August 2021 - September 2022 (1 year and 1 month)London, UK• Responsible for leading campaign planning, assisting the team in the execution andreporting on key findings• Supplier management across multiple projects working with technical teams, paidsocial media agencies, designers, curators, commercial partnerships and presscontacts• Working closely with key partners to maintain and deliver on partnership agreements• Line manager to two reports
- Clarion EventsSenior Marketing ExecutiveMarch 2021 - August 2021 (5 months)London, UK
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Education
- Bachelor of ArtsLoughborough University2015Bachelor of Arts - BA, 3D Design: New Practice
- Foundation Degree, Art and DesignUniversity of the Arts London2012Foundation Degree, Art and Design