About Eric
Hi, I'm 𝗘𝗿𝗶𝗰 – a Certified Web Analytics Specialist with a strong background in 𝗖𝗼𝗺𝗽𝘂𝘁𝗲𝗿 𝗦𝗰𝗶𝗲𝗻𝗰𝗲 𝗮𝗻𝗱 𝗪𝗲𝗯 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝗶𝗲𝘀, passionate about helping businesses grow through 𝗱𝗮𝘁𝗮-𝗱𝗿𝗶𝘃𝗲𝗻 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀.
I specialize in 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 (𝗚𝗔𝟰), 𝗚𝗼𝗼𝗴𝗹𝗲 𝗧𝗮𝗴 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 (𝗚𝗧𝗠), 𝗮𝗻𝗱 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗥𝗮𝘁𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 (𝗖𝗥𝗢)—helping clients gain actionable insights, fix tracking issues, and optimize performance across websites and ad campaigns.
✅ 𝗪𝗵𝗮𝘁 𝗜 𝗖𝗮𝗻 𝗛𝗲𝗹𝗽 𝗬𝗼𝘂 𝗪𝗶𝘁𝗵:
✔ Google Analytics Setup, Audits & Migration (GA4)
✔ Google Tag Manager (GTM) Setup & Debugging
✔ Goal & Event Tracking | IP Exclusion | Referral Exclusion
✔ Cross-Domain & Sub-Domain Tracking
✔ Enhanced eCommerce Setup (GA4 & UA)
✔ Conversion Rate Optimization (CRO) using Google Optimize
✔ Data Layer Implementation for Dynamic Value Tracking
✔ Google Ads Conversion Tracking & Campaign Audits
✔ Seamless tracking across platforms like Facebook, Shopify, and CRMs
✔ Build Custom Dashboards with Google Looker Studio (formerly Data Studio)
✔ Keyword Strategy & Competitive Analysis
🔧 𝗠𝘆 𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗧𝗼𝗼𝗹𝗸𝗶𝘁:
• Google Analytics (GA4 & UA)
• Google Tag Manager
• Google Ads & Facebook Ads
• Google Looker Studio
• Google Optimize
• Keyword Research Tools (SEMrush, Ahrefs, Google Keyword Planner)
• Zapier Integration
• Salesforce CRM
🛠️ 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 𝗜 𝗪𝗼𝗿𝗸 𝗪𝗶𝘁𝗵:
𝗖𝗠𝗦 & 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲:
WordPress / WooCommerce | Shopify | Magento | Wix | Squarespace | Volusion | ClickFunnels | 3DCart | Unbounce
Booking Platforms:
SiteMinder | The Booking Button
💬 Ready to improve your analytics, conversions, and performance marketing?
Let’s connect! Message me today to discuss how I can help your business grow with precise, scalable data strategies.
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Eric AnalyticsWeb Analytics SpecialistJanuary 2022 - Today (4 years and 5 months)
- Implemented and managed Google Analytics (GA4) and Google Tag Manager (GTM) across client websites to ensure accurate tracking of user behavior and conversion events.
- Designed and maintained custom dashboards in Looker Studio to visualize KPIs, campaign performance, and user engagement metrics.
- Conducted data audits and tag validation to ensure clean, reliable analytics data for strategic decision-making.
- Integrated Google Ads and Meta Ads with GA4 for cross-platform attribution and performance tracking.
- Set up and optimized event tracking for key user actions such as form submissions, button clicks, and page scrolls.
- Delivered monthly performance reports with actionable insights to improve ROI and campaign effectiveness.
- Collaborated with developers and marketing teams to align tracking strategies with business goals and promotional cycles.
- Provided consultation and training to clients on interpreting analytics data and leveraging it for growth.
- Supported SEO and SEM efforts by analyzing traffic sources, keyword performance, and audience behavior.
- Infosys TechnologiesTechnical and Data AnalystAugust 2018 - December 2021 (3 years and 4 months)I've worked as a technical and data analyst for an MNC for a period of 2 years. During this period I gained a great amount of knowledge and insight into Digital Marketing, clients solutions and rapport building and client interaction with overseas clients.
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Education
- Bachelor's in Computer ScienceDAV College, Chandigarh2017Gained a strong foundation in programming, web development, and software engineering. Studied core technologies including JavaScript, HTML, CSS, and backend programming concepts. Developed and deployed web applications, practiced responsive design, and learned to work with databases and version control systems.