About Erika
English
Native or bilingual
German
Fluent
Catalan
Native or bilingual
French
Fluent
Spanish
Fluent
Dutch
Conversational
Experience
- KIKLEGALChief Operating OfficerE-COMMERCEApril 2025 - June 2025 (2 months)Brussels, BelgiumContributed to the strategy for expansion of this legal-tech start-up to new markets in Europe, especially Spain. I was responsible for a range of business development and operational tasks. I conducted extensive cold calling to potential clients, and setting up follow-up presentations. I carried out market analysis to identify key targets and refine our outreach strategy. I also followed up on leads, ensuring ongoing contact and engagement.In addition, I contributed to the creation of marketing materials. I supervised the Spanish translation of both the website and marketing content. I also provided general support to the CEO, assisting with day-to-day tasks and helping to keep projects on track.
- Government of CataloniaDeputy Representative to the EUPUBLIC SECTORJanuary 2021 - January 2022 (1 year)Brussels, BelgiumRepresentation of the Government of Catalonia to EU institutions and the Benelux by managing a team of 15 employees. Organization of events in cooperation with the Catalan export and investment promotion agency ACCIÓ to help develop new markets for Catalan companies. Support to Catalan companies in their relations to the EU and the Benelux. Advocacy Catalonia's interests and best practices in the EU. Support to Catalan economic, social and cultural organizations. EU Policy analysis.
- Casajoana ConsultingPublic Affairs PrincipalDIGITAL AND ITJanuary 2004 - January 2021 (17 years)Washington, DC, USAIn this role, I provided communications strategy, media relations, and public affairs advice to governments, corporations, and organizations, helping them effectively reach and influence their targeted audiences. I led workshops on media training and strategic communications for executives and diplomats across multiple regions, tailoring content to their specific needs. Additionally, I lectured at the university level on subjects such as lobbying, public administration, and agenda-setting, sharing practical insights with students.I was responsible for writing and supervising a range of communications materials, ensuring they aligned with clients’ objectives. My work spanned four continents, giving me hands-on experience collaborating with both multilateral organizations and corporations in diverse cultural and professional contexts. This international exposure strengthened my ability to adapt strategies to different audiences and operational environments.
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Education
- Course "Export Manager"Bruxelles Formation2025Course "Export Manager"
- Master of International AffairsColumbia University1997Master of International Affairs