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Estelle LevacherEL

Estelle Levacher

Marketing and Go To Market Strategy

€810/day
London, GB
15+ years

Average response time: 1 hour

About Estelle

Growing businesses don’t just need ideas. They need clarity, momentum — and senior leadership to turn ambition into results.

I help SMEs, startups and scale-ups unlock customer-led growth by sharpening their proposition, strengthening their customer experience and building business models that are commercially strong and future-fit.

When needed, I step in as a fractional CMO, Go To Market customer or innovation lead — aligning teams, driving delivery and turning strategy into measurable progress.

Before founding Levelle Consulting, I spent 20+ years leading product, brand, customer experience, innovation and insight across global organisations including:
CanonMars DrinksSave the ChildrenBritish AirwaysTelefonica UK (Tesco Mobile and O2)Across sectors, in B2C and B2B, one theme has remained constant: turning deep customer understanding into commercially successful propositions and experiences — and leading the teams that bring them to life.

Today, through Levelle Consulting, I bring that enterprise-level experience to ambitious growing businesses in the UK and France — without the bureaucracy.

I typically support clients with:• Growth and proposition strategy• Customer insight and opportunity identification• Experience design and improvement • New revenue stream development• Fractional CMO / CX / Innovation leadership• Embedding sustainability into viable, growth-driving business models.Strategy matters.

Execution is where growth actually happens. I do this collaboratively through cross-functional teams and in Agile environments.If you’re scaling and need senior leadership without full-time overhead — let’s talk.
  • English

    Native or bilingual

  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Levelle Consulting
    Director
    CONSULTING AND AUDITS
    October 2024 - Today (1 year and 8 months)
    United Kingdom
    With 25 years experience working for large international organisations as a product manager, innovation and customer experience expert, I am eager to use marketing as a force for good, to help small and medium organisations achieve their net zero goals in the UK and the EU.


    I focus mainly on strategic marketing and new product/ proposition development, using insights to identify a customer need and start developing a new product or service.


    I tailor my services to each organisation, however I offer a 5 day Sprint as my core service to help you answer a core business objective:
    - day 1: strategic marketing audit
    - day 2: customer insights
    - day 3: co-creation/ concept development
    - day 4: concept refinement and prioritisation
    - day 5: innovation pipeline and recommendations


    Get in touch for a free initial consultation!
    Co-creation Agile method Competitor analysis Positioning strategy Commercial strategy Innovation Consumer research Market analysis Needs analysis
  • Virgin Media O2
    Head of insight - proposition & innovation
    TELECOMMUNICATIONS
    March 2023 - April 2024 (1 year and 1 month)
    London, UK
    Generating insights about high value target customers for O2, to understand their wants, needs and behaviours, to create new propositions (CVPs) for the UK market.
  • Virgin Media O2
    Head of CEX measurement & governance
    April 2022 - March 2023 (11 months)

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Education

  • Master of Science
    EDHEC Business School
    1999
    Master of Science - MS, Business Administration and Management, General
  • Circular Economy, Circular Economy
    Cambridge Judge Business School
    2021
    Circular Economy, Circular Economy

Certifications

  • Carbon Literate
    Carbon Literacy Project
    2024
    Carbon literacy
  • Business and Climate Change: Towards Net Zero Emissions
    Cambridge Institute for Sustainability Leadership
    2024
    Net zero

Skill set

Categories