Description

International Commercial & Marketing Leader with a strong track record across Luxury, Premium Consumer & Sport industries, combining sales leadership, go-to-market & marketing strategy and full P&L ownership in complex, multi-country environments.

Built and scaled international wholesale, retail and digital businesses, operating at the intersection of commercial strategy and brand execution to drive sustainable growth & profitability.

Recognized for combining Sales and Marketing leadership with strong analytical rigor and the ability to simplify complexity into

clear business priorities.

Industry field of expertise

Languages

English
Native or bilingual
Italian
Native or bilingual
Spanish
Basic
French
Basic

Workplace preferences

Can work on-site

Milan (up to 50km)

Luxury & Sport
Freelance Consulting
September 2025 - Today (9 months)
Milan, Metropolitan City of Milan, Italy
Providing strategic & go-to-market advisory to selected start-up projects within luxury & sport sectors (e.g. Athletes branding agency: market positioning & commercial acceleration; Niche perfumery retailer: market entry study & early-stage business planning).
Advisory Commercial Accelleration Brand Building Go-to-market Marketing
KERING EYEWEAR S.p.A.
Global Head of Marketing & Communication Maui Jim
February 2024 - June 2025 (1 year and 4 months)
Milan, Italy
Led the brand strategy to accelerate global expansion for Maui Jim (>350M€ Net Sales; top 3 sunglasses brand in USA), managing brand, merchandising, trade marketing, activations, communication, content, media, social, PR, and partnerships:
• ▪ Full ownership of brand P&L (>40M€ yearly ATL & BTL): achieved +14% Net Sales growth worldwide & led successful launch in EMEA & APAC, reaching top 10 market share & top 5 SOV in multiple countries
• ▪ Defined medium-term brand strategy, combining brand repositioning with accelerated go-to-market execution
• ▪ Refreshed product offer, produced high-quality brand content, negotiated strategic partnerships with brands & talents (f.e Red Bull), launched the brand's first ever global comm plan, designed & executed consumer activations in key countries
• ▪ Built, led & trained a team of +15 international talents; reported to company CMO (Board) & day-to-day CEO interaction
Brand Direction Brand Building Marketing Brand content Social media
Kering Eyewear
General Manager E-Commerce Wholesale BU
January 2022 - February 2024 (2 years and 1 month)
Milan, Metropolitan City of Milan, Italy
Led the global e-commerce wholesale business, managing a portfolio of over 20 international e-retailers:
• ▪ Owned full P&L, delivering >€30M annual Net Sales (6x growth in 2 years) with >50% EBIT margin
• ▪ Established from scratch the wholesale online channel, negotiating >20 long-term partnership agreements & developing JBPs with key partners (Zalando, MyT, YNAP, Amazon..), with strong focus on product visibility, brand activations & assortment optimization
• ▪ Managed multiple business models (wholesale, marketplace, concession), ensuring long-term growth with healthy financials
• ▪ Built, led and trained a team of 7 international talents; reported to company Regional Head (Board)
Leadership Sales General Management P&L Marketing