Fiona Redford

Branding - Full ownership of all things branding, own guidelines, give ideas and involved in the sign off on all collateral and product design decisions. Marketing Collateral - Create marketing collateral utilising external suppliers, including; brochures, catalogues, product specifications, digital assets, exhibition booths, infographics, customer proposals and much more. Event Management - Full ownership of Leo Cancer Care's attendance at key Radiotherapy and Radiology events as well as organising internal events for customers, opinion leaders, suppliers and our internal teams. Content Writing - Blogs, articles, advertorials, website, brochures and catalogues, customer proposals, social media posts, press releases Website - Created a brand new website and in charge of maintaining and updating content on a regular basis Social Media - Management of all social media accounts: LinkedIn, Facebook, Twitter, Instagram Email - Created email campaigns in Campaign Monitor on Salesforce and then moved over to Spotler, monitoring and reporting on key metrics to Senior Management. Videography and Photography - Organise the creation of all videos in partnership with an external supplier, write scripts and direct footage and content creation. In charge of product photography and product renders ensuring they showcase the product to its full potential alongside an external supplier. Budget Management - Estimate budget requirements on a yearly basis and ensure the budget and spend reporting is maintained.

Customer Experience Project Management: Responsible for ensuring the effective delivery of business-critical projects and marketing activity from definition to delivery, ensuring they are delivered on time and on budget with a fundamental improvement in Customer Experience being a measurable output. CX Programme Tracking: Manage the tracking of the overall programme to ensure all actions are completed across the CX programme on time, keeping projects on track or flagging risks to delivery timescales. Customer Experience Forum Support: Manage the monthly Customer Experience Forum from the delegates, content collation, capturing of outputs and follow up to ensure delivery on all minuted actions. Customer Feedback Programme Management: Devise, implement and manage the ongoing programme to extract quality insight relevant to the CX programme (general and tailored to specific projects) from customers in a cost effective yet highly engaged way. Utilise various feedback methods and results to support projects and developments. Created and manage the Customer Panel programme. Customer Champions Programme: In the process of proposing, launching and will run a colleague champions programme to support the VOC CX work and to involve and encourage more colleagues to be focused on CX. CX Communications: Plan, create, develop and initiate communications for the CX programme through multiple channels, for both employees and customers. Use a mixture of online and offline channels and communication methods based on audience. Monitor and report on metrics to understand engagement and to continually develop and improve the customer experience.