Francesca Monteduro

Responsible for developing and implementing the Digital FR and Engagement Strategy of the organisation and leading the digital fundraising transformation program Responsible for the management of the digital fundraising team and the coordination of all the digital fundraising activities and projects aimed to maximise online income and engagement opportunities Responsible for developing and coordinating BRC journey towards a new digital marketing model, increasing digital literacy and maturity

Responsible for driving the BRC's ambition to increase digital fundraising and engagement capabilities, performance and results across the entire Fundraising & Supporter Engagement Directorate, line managing the digital fundraising team and working closely with the other Digital Leads to develop the BRC digital marketing matrix. Responsible for the coordination of BRC digital campaigns calendar, providing strategic recommendations to Directors and BRC decision making forum on how maximise online income and engagement opportunities Responsible for the development and implementation of the digital fundraising and marketing training and upskilling program to increase digital capacity across fundraising and marketing teams

Responsibilities and Main Activities Global Strategy Development and Planning:

• Create, develop and implement the Global Public Mobilisation Strategy across the Confederation with a strong focus on digital fundraising and online engagement

• Setting KPIs and financial and non-financial targets and establish mechanisms for effective review and monitoring of digital fundraising and online engagement working closely with the Senior Data Analyst

• Be the focal point for assessing digital fundraising and online engagement activities, specifically providing channel expertise on digital fundraising and Lead Generation, retention and supporters' journey.

• Be the key contact in Public Fundraising for Campaigning and Communication colleagues to develop and drive an innovative and compelling user experience and mass mobilisation programs Direct Support: Support new and existing digital fundraising markets:

• Work closely with relevant Senior Leadership, Digital Leads and Market Development Specialists to develop and implement fundraising strategies to attract, engage and maximise the value from supporters to Oxfam with a priority on driving unrestricted income

• Support affiliates' team to develop and implement online engagement and digital fundraising strategies and plans with an ongoing support in the implementation and optimisation phase

• Design and manage the digital processes, platforms and systems for affiliates to create a best in class supporter experience and maximise income, improving online conversion and user experience