About Frederique
High energy, seasoned, hands-on and impact-driven senior international communications and marketing strategist with over 20 years delivering strategic vision, impactful campaigns and “get it done” performance-driven results.
Adept at unifying complex global networks and collaborating across regions, I bring a strong track record in both local and global storytelling and mission-driven marketing. With hands-on energy, cross-cultural agility, and deep experience across brand, marketing, communications (PR) and digital landscapes I have had the privilege to support clients globally.
That includes delivering a new strategic vision and creative outlines for UNESCO/Council of Europe’s “Press Freedom” campaigns, defining the innovation strategies for both Goodyear and Electrolux, developing the strategic baseline, value propositions and storylines for multiple startups and new business units as well as redefining the communications approach for over 25 advocacy organisations.
English
Native or bilingual
French
Fluent
Dutch
Native or bilingual
German
Basic
Can work on-site
Mechelen (up to 50km), Brussel (up to 20km), Leuven (up to 50km), Antwerp (up to 50km)
Experience
- 3C MarketingDirector (Freelance)May 2022 - Today (4 years and 1 month)Past/current customers (Companies)- Danone (FMCG): Built strategy, plan and managed end‑to‑end social, influencer and brand PR activation.- Mithra (Biotech): Interim Marketing & Crisis PR Director, leading positioning, stakeholder comms and reputation management.- Sopra Steria (IT): Social strategy and delivery of campaigns- Industry Associations: Led strategy and campaigns for 25+ industry organisations & NGOs including The Hydrogen Association, ACEA (Mobility), Silicones Europe, Intergraf (Print), ACEA (Automotive), The European Cardiology Association and the App Association.- Rauva (Fintech): Created the brand and led go‑to‑market launch.- Council of Europe/UNESCO: Built strategy for the “Press Freedom” EU campaign- Thembi (AI): Built EU brand and launch strategy for market entry.- ZN (Agency): Delivered influencer programmes for EU advocacy
- Lineas N.V (Transport)Director of Marketing & Events EuropeTRANSPORTATIONJanuary 2021 - May 2022 (1 year and 4 months)Brussel, Belgium• Built the (Digital) Marketing/Brand PR function from scratch• Delivered a strategic long term plan, annual plan, increased content by 200% and developed a new automated customer response tool
- ZF/WABCO Digital Fleet Management Solutions (SaaS Automotive)Global PR & Marketing DirectorJanuary 2019 - December 2020 (1 year and 11 months)• Develop Digital Fleet Division (formerly TRANSICS) value proposition, storyline, brand identity and product segmentation/branding• Team of 12 staff: Delivery of over +12 annual events/+8K press articles/new website/collateral and +100 high impact social campaigns
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Education
- Master of Arts1999Master of Arts (Honors)
- Bachelor of ArtsUniversity of Kent1998Bachelor of Arts