Fred Goffin

Hello,

I am a change maker. I challenge your thinking, align your ideas, values and motivators, teamwork and co-creative / innovative capabilities through a unique approach based on "Collaborative Strategic Thinking ".

Working together as a team, you will design and focus on the key elements that will have the greatest impact on your brand, positioning, values, prospects and customers. We start from where you are now. You will think through a strategic framework and (re)define your future brand, communication path, go-to-market roadmap, integrated communication campaigns. You will start thinking from the inside of the box: most people who think seriously about creativity agree that it involves not only novelty (what's outside the box) but also usefulness, and that to be useful it has to go beyond what is already known (what's inside the box).

I provide context and content thinking, from brand design to creative direction and production to support your brands to better engage and grow within the age of social.

I've been in-house with several leading companies, from Pharmaceuticals, Fashion, Retail to Automobiles, Telco and advertising agencies. I help start-ups and large-scale companies, European Institutions, that need to better articulate their unique value proposition (UVP) and occupy a distinctive place in the minds of the target market as an audience, in times of radical rethinking.

I provide efficient and swift interventions, off-site strategy meetings that blend fun, systemic thinking and strategy. I connect to a network of skilled multi-disciplinary experts, ranging from business engineering to team coaching, digital and creative, should you ever need a full range of integrated services.

"Building a visionary company requires one percent vision and 99 percent alignment.", one of my favorite quotes (Jim Collins & Jerry Porras, Built to Last: Successful Habits of Visionary Companies)