Geoffrey B.

Hi, and thanks for stopping by👋

👨🏼‍💻 10+ years of experience working as a marketing leader for B2B scale-ups like Odoo, Proxyclick, LIZY and Witco.

💪 I bring value by holding marketing accountable for revenue through different growth strategies based on the Go-To-Market (sales-led, product-led or hybrid).

👫 I have built and led several marketing teams, establishing the right structure, frameworks, and processes for them to thrive and succeed.

1.Go-to-Market Strategy: I'll work closely with your team to create a comprehensive GTM strategy and organizational chart that aligns with your growth objectives.

2.Marketing Foundations: I'll assist you in building a strong marketing foundation through in-depth competitive analysis, audience research, precise positioning, and the development of tailored plans, packages, and Ideal Customer Profiles (ICPs).

3.Website Optimization: I'll provide guidance to enhance your narrative, copy, benefits, and features to resonate with your target audiences, ultimately optimizing conversion rates.

4.Outbound Strategy: I'll identify the right audience, channels, and messages to connect with potential customers effectively.

5.Marketing Team Leadership: I can lead your marketing team, setting clear goals, implementing efficient processes and frameworks, and planning roadmaps to deliver results.

6.KPI Tracking: I'll help you track and measure KPIs, providing marketing funnel reporting, forecasting, and individual performance measurement.

7.Tech Stack Implementation: I'll guide you in defining and implementing the right CRM, analytics tools, marketing automation, sales outreach solutions, CMS, and project management systems to support your growth.

Let's work together to drive your SaaS business to new heights 🤝