Description

I grow websites organically by doing technical SEO optimizations combined with content creation.

I've worked primarily with E-Commerce and SaaS websites for the last 3 years and have grown blogs from 0 to 1,000 visitors per month in 8 months, as well as growing large E-Commerce websites with Tech SEO and figuring out and executing a better content strategy.

By profession I'm a Senior SEO and Content Consultant for a Big 5 marketing agency - the names of the clients and the results I've produced with them are available upon request.

My philosophy for doing SEO and Content is by using my framework of Crawl -> First Steps -> Fundamentals -> Running, which is based on building solid fundamentals for a website, and not just focusing on quick wins to impress the client.

For me, traffic on its own is a vanity metric and what I optimize for and strive for are none other than conversions. This is why it would be normal to see me optimize for conversions and work on content design/product positioning/bottom-of-the-funnel work. Whether it's making sales, booking calls, or generating leads, content should convert.

As for the Tech SEO side, I know how to work alongside website developers and also work with CMS platforms like WordPress and Shopify. I can optimize your website speed, deal with any broken links or redirect chains, and identify areas for improvement such as images and crawl depth. In short - I'm going to be very annoying to your web developer.

My SEO tool stack includes ScreamingFrog (Tech SEO), Semrush (Keyword research, Audit, and Position Tracking), Google Analytics (Conversion tracking), Google Search Console (Crawlability, Sitemaps, and Structured Data), and GTMetrix (Speed and Core Web Vitals).

Languages

English
Native or bilingual
Bulgarian
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

PHD
Senior SEO Consultant
CONSULTING AND AUDITS
October 2022 - Today (3 years and 8 months)
London, UK
Doing Tech SEO & Content Consulting for Chanel, Johnnie Walker, Guinness, Baileys, and Smirnoff.
SEO
PHARMICA
Content Marketing Executive
CHEMICAL
March 2022 - April 2022 (1 month)
London, UK
- Helped build, design and distribute emails to hundreds of thousands of audiences.
- Updated old articles, wrote meta descriptions for every article that did not have one, and added better on-page SEO.
- Built a couple of backlinks in my first week before I got moved on to other tasks. Came up with unique strategies for the long-term building of backlinks.
- Helped with the day-to-day optimization of our Google Ads campaigns by researching and adding negative keywords, researching and adding new keywords, and tracking overall performance.
Waves
Head of Content & Growth
SOFTWARE PUBLISHING
April 2020 - April 2022 (2 years)
London, UK
• Grew our community and customer base by starting and growing an SEO-optimised blog from scratch (100+ articles), landing page optimization, and copywriting -> resulting in 1,000 organic visitors per month.
• Produced lead magnets (pop-ups and wrote a 30-page e-book) that got us 116 leads in the first 2 months.
• Worked with Influencers from the industry to do guest blogs, podcasts, and for social media engagement. Managed to land us the first 26 backlinks
• Build the solid SEO fundamentals of the brand - website speed, internal linking, sitemaps, crawling, robots.txt, schema - and content strategy