Gregory Paternoster

In charge of the eCommerce team (4 direct reports) having these main activities in the field of Digital Marketing & Sales: - Performance marketing / Paid media advertising (SEA, Programmatic Display, SoMe & YouTube, VOL, Affiliate marketing...) : selling insurances online to B2C customers - Online generation of leads: using various channels to acquire leads that can be contacted through Direct Marketing (Telesales or email). - User eXperience (UX) of customer journeys: shaping an effortless path for users towards an online contract - Web design / User Interface (UI) design of sales flows: creating visually compelling, attractive and consistent web pages - Web analytics & reporting: monitoring & analyzing user behaviour. Dashboarding of sales drop-off, leads & sales statistics

Main responsibilities • Defining vision & strategy of online sales within B2C and SOHO segment • Drive prioritisation of the backlog, ensure alignment and manage expectations with all involved stakeholders. • Inspire & co-create a product backlog to find ways to optimising conversion, customer experience and increase usage of online tools (website, mobile app, customer zone...) • Developing new sales channels: outbound telesales team selling energy contracts • Optimising channel and product mix • Negotiation and conflict management with vendors (local and foreign) • Senior member of Digital team, coaching and inspire colleagues of the team, stakeholder management Main achievements • Year-on-year getting above target sales through website and telesales • Increasing absolute sales and sales value (by double digit % figures) while reducing cost of acquisition • Develop new sales channels: lead management through affiliate marketing, • Start-up telesales with external parties