About Gunnar
Defining your Brand ID and value proposition, translating it into client led marketing messaging and content marketing and selecting the best channels to reach your target audience are all essential elements of your positioning in an ever more competitive landscape.
I help organisations implement, review and optimize their marketing strategy and plans and provide related services such as content production to increase client engagement and business growth.
With over 25years experience, spanning roles in sales, business development, marketing and communications in the hospitality, publishing and mainly financial services sectors, having worked in large multinational organisations and in a multi-stakeholder environment, I am adept at combining a deep understanding of the business (Market Dynamics, Products & Services and importantly Clients) with my marketing expertise and business development mindset to help you define and implement high-impact, outcomes-focused marketing and communication strategies/programs.
I enjoy working with businesses of all sizes and have been described as entrepreneurial, hardworking, resilient and highly adaptable with strong interpersonal skills. I take pride in the work I deliver and am committed to achieving success for my clients.
Please get in touch to discuss projects and ideas.
German
Native or bilingual
English
Native or bilingual
French
Fluent
Spanish
Basic
Can work on-site
London (up to 50km), Manchester (up to 100km)
Experience
- MyTelescopeSenior AdvisorNovember 2022 - Today (3 years and 7 months)MyTelescope leads the way in share of search & sentiment analysis. As a data Intelligence and SaaS company in the marketing technology segment, it offers unique insights to measure and evaluate the impact of marketing as well as the emergence of market trends.
- Societe Generale Corporate and Investment Banking - SGCIBManaging Director - Head of Client Marketing (Wholesale Clients)February 2019 - May 2022 (3 years and 3 months)Led marketing as part of the Wholesale Client office (WCO,CCO) focused on an integrated 'ONE BANK' approach and as part of this, co-led the development of ESG ID/Value proposition and marketing strategy, led the NPS program (UK), co-created persona based thematic content marketing approach and spearheaded setup & coordination of a cross-business line marketing community, with strategy and projects designed to achieve clear outcomes as measured be pre-defined KPI's.
- Societe Generale Corporate and Investment Banking - SGCIBMD - Head of Marketing (Key & Strategic Clients)March 2016 - February 2019 (2 years and 11 months)London, UKTook charge of marketing for the Coverage & Investment Banking (IBD) business while maintaining full marketing responsibility for the Global Markets key client program. Led development and implementation of the Banks first IBD Identity and Value proposition and specific marketing campaign and continued the persona based Financial Institution marketing with the co construction of innovative marketing concepts with blue-chip media partners and the achievement of challenging pre-defined KPI's being a highlight.
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Education
- FCA CF30The Chartered Institute for Securities & Investment (The CISI)2010FCA CF30
- Degree in International Hotel Management,Les Roches Crans-Montana Global Hospitality1992Degree in International Hotel Management,